Quest Journals Journal of Research in Business and Management Volume 10 ~ Issue 8 (2022) pp: 101-110 ISSN(Online):2347-3002 www.questjournals.org Corresponding Author: Md. Mehedul Islam Sabuj 101 | Page Research Paper Role of Modern Agro-Technological Products Marketing in Agricultural Development: An Assessment of Awareness and Demand-Supply Situation among the Root Level Farmers Md. Mehedul Islam Sabuj Assistant Professor, Department of marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh ABSTRACT This study intended to identify the relationship between the marketing of modern agro-technology and agricultural development. It also aims to measure the awareness level and the demand supply situation regarding modern agro-technology among the root level farmers. For the purpose, a semi-structured questionnaire has been developed. Data has been collected from 200 household from Dinajpur district. Regression analysis and some descriptive statistics have been done to retrieve the result. The study found a direct and positive relationship of productivity and profitability with the use of modern agro-technology products. We also found that farmers are well known about some of regular farm machinery products but most of them are not aware about the modern farm machinery equipments. The farmers demand more and more availability and affordability of these equipments. But the supplies of these machineries are not up to the demand. Government is initiating some project to distribute these modern farm machineries with subsidy to facilitate the farmers as well as the entrepreneurs. This study will help the polity maker to reinforce the decision making as well as the marketer to make these technologies available in the market. KEYWORDS: Modern Farm machinery, agro-technology, marketing, agricultural development, Firm Mechanization Received 04 July, 2022; Revised 15 August, 2022; Accepted 17 August, 2022 © The author(s) 2022. Published with open access at www.questjournals.org I. INTRODUCTION Bangladesh is a major agricultural country. Agriculture is our lifeblood. Farmers are the artisans of our economic development. Prosperity in the agricultural sector means ensuring national food security, winning the fight to survive against hunger. If agriculture and farmers survive, Bangladesh will survive. The awakening of Bengali civilization started around agriculture. There is no alternative to agriculture everywhere from birth to death. One of the most significant economic sectors of the nation is agriculture. Currently, the agriculture industry contributes around one fifth of the country's GDP. Moreover, agriculture is the major and one of the primary sources of nutrition and food security for the citizens of this nation. For a considerable portion of the population in this nation, agriculture continues to be the primary source of employment. Bangladesh's success in agriculture is enviable. Due to population growth, climate change and declining agricultural land, it is a big challenge for the country to produce sufficient food grains to meet the demand. But Bangladesh is now an example in the world in food grain production in such a flood, drought, salinity and hostile environment. Bangladesh is significantly moving ahead in average production of paddy, wheat and maize in the world. Bangladesh is now fourth largest producer of rice and the third largest producer of vegetables. Bangladesh is land of Agriculture. It plays a vital role in economy. The sector currently contributes 13.2% to GDP and employs 43% of the population (BBS,2019-20). Now a day’s traditional farming is replaced by technology. In every sector of agricultural farming, technology has brought a rapid change. Agro Tech have revolutionized agriculture and reduced drudgery for millions of farmers and workers, but the machinery of tomorrow will have to do more than that. It will also have to contribute to sustainable agricultural development. In Bangladesh agricultural machinery market is projected to witness significant