Journal of Advanced Research in Social Sciences
ISSN 2538-919X
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* Corresponding Author E-Mail Address: sandor.alexandra.valeria@gmail.com
© The Author(s). 2020 Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License.
The Psychosocial Impact of Modifying Face and Body Photographs
in Social Media
Alexandra Valéria Sándor
Eötvös Loránd University, Faculty of Social Sciences, Doctoral School of Sociology, Hungary
ARTICLE INFO ABSTRACT
Keywords:
Body Image
Image Alteration
Mental Health
Social Psychology
Sociology
Social media usage has become widespread in the past decade, and
studying its far-reaching impacts requires an interdisciplinary
approach. This pilot study takes the first step in discovering the
psychosocial impact of specific media content, modified face and
body photographs, and the act of modifying in this context with a
mixed-method assessment. The analysis is based on structured
interviews with ten social media users with various demographic
traits (such as gender, age, or education) who were presented eight
pairs of "before-and-after modification" photographs and completed
the Beck Depression Inventory (BDI) to assess a possible
relationship between modified face and body photographs in social
media and depression. All the participants encountered such face and
body photographs that they considered "modified". The definition of
modification was "retouching, editing, using filters or any kind of
digital altering mechanism". Seventy per cent of users admitted that
they took the opportunity to modify photographs of their face and
body. The average Beck score of the image modifiers was 7.14, while
non-modifiers' was 2.33. Thirty per cent of the interviewees probably
had mild depression or were in a mildly depressive state during the
data collection based on their Beck scores; all were image modifiers
exposed to modified pictures. Besides the fully structured interviews
with social media users, half-structured interviews were also
recorded with four experts – a social psychologist, a clinical
psychologist, a plastic surgeon, and a professional photographer – to
gain a deeper understanding of this complex topic and contribute to
further, more extensive research on this area.
1. Introduction
Social media social media has its own logic, which includes special norms, strategies and
mechanisms (van Dijck & Poell, 2013). On social media, one can see virtual self-
representations that are influenced by ‘real-life’ individual and societal changes (Hogan &
Quan-Haase, 2010 and Sándor, 2020). Research examining the various patterns, reasons, and
effects of social media usage is ubiquitous. Certain things are now universally recognised. For
example, friends' pictures on social media have the biggest impact on women’s body image
(Hogue & Mills, 2019). Facebook usage was also associated with body image concerns in
young women (Fardouly & Vartanian, 2015). However, ethical questions about photo
modification in the media arose long before social media became part of everyday life (Wheeler
& Gleason, 2010). The penetration of social media usage is so vast that the largest platform,
Facebook, had 2.45 billion active monthly users as of the third quarter of 2019 (Clement, 2019).
It is also known that users' mental states can be detected by traces left behind on Facebook