35 IRA-International Journal of Education & Multidisciplinary Studies ISSN 2455–2526; Vol.18, Issue 02 (Q2, 2022) Pg. no. 35-52. IRA Academico Research The Correlation of 4Ps of Marketing in the Business Performance of MSEs in Palayan City, Nueva Ecija Fhrizz S. De Jesus 1# , Winnie C. Villanueva 2 1 Faculty, Nueva Ecija University of Science and Technology, Atate Campus, Palayan City, Philippines. 2 Faculty, Central Luzon State University, Science City of Munoz, Philippines. # corresponding author Type of Work: Peer Reviewed. DOI: https://dx.doi.org/10.21013/jems.v18.n2.p2 Review history: Submitted: May 21, 2022; Revised: June 17, 2022; Accepted: June 20, 2022 How to cite this paper: Jesus, F.S.D., Villanueva, W.C. (2022). The Correlation of 4Ps of Marketing in the Business Performance of MSEs in Palayan City, Nueva Ecija. IRA-International Journal of Education & Multidisciplinary Studies (ISSN 2455-2526), 18(2), 35-52. DOI: https://dx.doi.org/10.21013/jems.v18.n2.p2 © IRA Academico Research. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License subject to a proper citation to the publication source of the work. Disclaimer: The scholarly papers as reviewed and published by IRA Academico Research are the views and opinions of their respective authors and are not the views or opinions of IRA Academico Research. IRA Academico Research disclaims any harm or loss caused due to the published content to any party. IRA Academico Research is an institutional publisher member of Publishers International Linking Association Inc. (PILA-CrossRef), USA. Being an institutional signatory to the Budapest Open Access Initiative, Hungary, the content published by IRA Academico Research is available under Open Access. IRA Academico Research is also a registered content provider under Open Access Initiative Protocol for Metadata Harvesting (OAI-PMH). This paper is peer-reviewed following IRA Academico Research’s Peer Review Program . Fhrizz S. De Jesus /0000-0001-7174-1576