Association for Information Systems AIS Electronic Library (AISeL) SIGHCI 2017 Proceedings Special Interest Group on Human-Computer Interaction 12-2017 How Broadcasting vs. Narrowcasting on Social Media Afects Memories Li Huang Hofstra University, Li.Huang@hofstra.edu Frank Zhang University of Texas at Austin, Jianqing.Zheng@mccombs.utexas.edu Adrian Ward University of Texas at Austin, Adrian.Ward@mccombs.utexas.edu Follow this and additional works at: htp://aisel.aisnet.org/sighci2017 Tis material is brought to you by the Special Interest Group on Human-Computer Interaction at AIS Electronic Library (AISeL). It has been accepted for inclusion in SIGHCI 2017 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Huang, Li; Zhang, Frank; and Ward, Adrian, "How Broadcasting vs. Narrowcasting on Social Media Afects Memories" (2017). SIGHCI 2017 Proceedings. 9. htp://aisel.aisnet.org/sighci2017/9