Original Research Article http://doi.org/ 10.18231/j.jmra.2019.031 Journal of Management Research and Analysis, July-September, 2019;6(3):150-153 150 Managing generation Y in the pursuit of creating an effective organisation Kiran R. Jagnani 1* , Bhumika Achhnani 2 1 Finance Executive (H.O.), 2 Associate Professor, 1 Westzone Supermarket LLC, UAE, 2 Christ Institute of Management, Rajkot, Gujarat, India *Corresponding Author: Kiran R. Jagnani Email: kiranjagnani27@gmail.com Abstract Generation Y is defined by "the eager to grow". They are highly educated and competitive. Born in the era of internet and high-speed communication, these individuals are used to working at a fast pace, are at ease with sourcing information and highly adaptable when it comes to change. Because of their modern approach, they will question their leaders’ old ways of doing business. They are hig hly productive and will challenge the ways of their superiors if the messages are not consistent. Profile of Generation Y and their learning styles and expectations are very different from earlier generations. The flexibility & multitasking and teamwork support and influence the behavior of generation Y in the workplace while technology, cultural acceptance and being independent do not support to enhance their performance. This paper suggests the practices which are found to be effective in managing this generation. Keywords: Generation Y, Effective HR management, Future organisations. Introduction Times change as technology evolves, and in the past few decades we have witnessed a second industrial revolution, if you look at the technological achievements that have affected our day to day lives. This implies a change in human perception and behavior. We call it evolution. All these changes determine the main patterns of a generation. This is the era of the millennials, or Generation Y. In October 2004, researchers Neil Howe and William Strauss defined the group as "those born in 1982 and approximately the 20 years thereafter". In 2012, they affixed the end point as 2004. Generation Y is defined by "the eager to grow". They are highly educated and competitive. Born in the era of internet and high-speed communication, these individuals are used to working at a fast pace, are at ease with sourcing information and highly adaptable when it comes to change. The generation of people born during the 1980s and early 1990s. The name is based on Generation X, the generation that preceded them. Members of Generation Y are often referred to as "echo boomers" because they are the children of parents born during the baby boom (the "baby boomers"). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millennials, echo boomers, internet generation, iGen, net generation. The most recent demographic group is named Generation Y, which have entered higher education and the world of work. The beginning dates of 1977-1982 to ending dates of 1994- 2003, define the parameter of Generation Y. They are the children of the baby boomers who have been highly attentive, child-centered and competitive parents. They have grown up in a rapidly changing technical world where change happens at a speed well beyond the pattern history predicts. Some previous literature uses the term “Millennial” to refer to those people whose birth years fall between 1982 and 2000 and whereas “Generation Y” and “Millennial” remain the two most common designations, for this group of young people. There are a number of other terms have appeared including: “The Next Generation”, the “Dot-Coms”, the “Echo-Boomers”, the “iGeneration”, the “Me Generation”, “Generation–D” (digital), and the “Nexters”. Main Characteristics of Generation Y 1. Gen Y grew up with technology, so being connected and tech savvy is in their DNA. Equipped with the latest technology and gadgets such as phones, laptops and tablets, Generation Y is online and connected 24/7, 365 days a year. Many millennials grew up seeing their baby boomer parents working day and night doing stressful corporate jobs, which has shaped their own views on the workforce and the need for work-life balance. 2. Millennials are the inquisitors, with a curious approach to everything. They are not afraid to ask questions and they are confident when giving answers. This is the generation that cannot waste its time on hierarchical protocol and tends to treat everybody the same, from their most senior leader to the clerk. And they expect the same type of treatment in return. 3. Teamwork is high on the agenda of Generation Y. Regular team meetings and collaboration with colleagues is preferred. Generation Y wants to be involved and included. They expect openness and transparency from management and colleagues and seek this team-player mentality in an organization. 4. Because of their modern approach, they will question their leaders’ old ways of doing business. They are highly productive and will challenge the ways of their superiors if the messages are not consistent. 5. Millennials are as likely as other generations to believe that employees should do what they are told at work – but that does not mean that they will not question what