Forthcoming in edited by the Romanian Academy VladPetre Glăveanu London School of Economics and Political Science Abstract: Interrogations about the self are as ancient as humankind and the "who am I?" question seems to have travelled across historical times only to be posed more acutely than ever in our postmodern age. This essay will start by reviewing definitions of the self as well as the main problems psychologists are confronted with when theorizing the self. I will argue, in supporting the vision of the self as being a social structure, that both tendencies to "individualize" and "discursify" fail to acknowledge the intersubjective nature of the self and its genesis within me other relations. This particular approach will be further developed by connecting the self to the social context of representations, attributions and culture. In the end, the notion of "synergetic self" will be introduced and developed with an emphasis on its dynamic, transformative, emergent and creative dimensions. I will explain how this new standpoint manages to overcome old dichotomies in the psychology of selfhood and to offer a truly social and contextual account of the self. Keywords: self, individualistic approach, discursive approach, intersubjectivity, culture, representations, attributions, synergy.