1 Transacting in a cultural industry (A theoretical examination of the relevance of Transaction Cost Economics to the analysis of inter-firm relationships within the popular music industry) Authors Jonathan Gander University of East London & Alison Rieple University of Westminster Correspondence to Jonathan Gander Address: University of East London East London Business school Longbridge Road Dagenham Essex RM8 2AS Tel: 020 8223 2226 Fax: 020 8223 2829 Email: j.gander@uel.ac.uk