A REVIEW: A MODEL of CULTURAL ASPECTS for SUSTAINABLE PRODUCT DESIGN Ihwan Ghazali, Salwa Hanim Abdul Rashid, Siti Zawiah Md Dawal Centre for Product Design and Manufacturing, Department of Engineering Design and Manufacture, Faculty of Engineering, University of Malaya, Kuala Lumpur, Malaysia Ihwan.ugm@gmail.com Alva Edy Tontowi Department of Mechanical and Industrial Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia Hideki Aoyama Department of System Design Engineering, Keio University, Japan ABSTRACT Product design stages are important to consider critically in production. Generally, product design that shall be created by designer, should consider what the customer wants and needs. Nowadays issues, product design does not only consider the “wants and needs” of user, but also how the design can be created by embedding sustainability aspects in the product. Culture is also one of the important aspects which need to be considered in product design as culture affects the way users respond to the product. This paper aims to develop a new model for design development, in which the aspects of culture are incorporated into sustainable product design. By reviewing the existing literature, the authors attempt to identify the gaps of the existing papers, which illustrate how culture affects sustainable product design. Recent papers have only shown that culture influences product design, but they do not explore sustainability and the culture aspects in product design. Due to these gaps, it is therefore important to create a model which will assist designers to elicit sustainable product design based on cultural aspects. In summary, designers need to reflect on the “wants and needs” of users. The framework presented in this paper can be integrated into designers’ and companies’ decision-making during product design development. Keywords: Model, Culture, Sustainable, Product design, Product Development . I. INTRODUCTION Previously, product design is believed to be a process of creating diverse features, superior performance, functions and so forth (Noble & Kumar, 2008). additionally, products are one of the most important factors in manufacturing, which require careful consideration from human aspects (Jordan, 1998). Human aspects are affected by their indigenous habits within their region whereas indigenous habits are affected by human culture to the present day. However, culture itself is a broad aspect which influences an individual‟s daily life. As it is, each country has a different culture and unique tradition, which form the specialty of the country. The native people‟s specific perspective in daily activities is evolving the culture of that nation. This paper is aimed to develop a new model for designers to incorporate culture aspects in sustainable product design, beginning with the initial stage of the product design process. A. The Principle of cultural definitions Culture is not commonly received opinion, and there are many ways to define the meaning of culture (Davis et al., 2008; Mohammad Razzaghi et al., 2009; Tonny et al., 2006).