Journal DOI: 10.36713/epra1013|SJIF Impact Factor (2021): 7.473 ISSN: 2347-4378 EPRA International Journal of Economics, Business and Management Studies (EBMS) Volume: 8 | Issue: 2| February 2021 -Peer-reviewed Journal 2021 EPRA EBMS | www.eprajournals.com Journal DOI URL: https://doi.org/10.36713/epra1013 1 EFFECT OF EMOTIONAL INTELLIGENCE COMPETENCIES ON ACADEMIC PERFORMANCE AMID COLLEGE STUDENTS: A STRATEGIC APPROACH S. Ramesh Research Scholar, Department of Rural Industries and Management, Gandhigram Rural Institute, Gandhigram, Tamil Nadu, India. Dr H. Samuel Thavaraj Assistant Professor, Department of Rural Industries and Management, Gandhigram Rural Institute, Gandhigram, Tamil Nadu, India. Dr Well Haorei Assistant Professor, Department of Rural Industries and Management, Gandhigram Rural Institute, Gandhigram, Tamil Nadu, India. Dr D. Ramkumar Assistant Professor, Department of Business Administration, Govt. Arts College, Paramakudi, Tamil Nadu, India. Article DOI: https://doi.org/10.36713/epra6343 ABSTRACT Cognitive ability alone is no longer the highest standard by which companies assess college graduates. Non-cognitive ability, such as emotional intelligence (EI), is an essential skill that distinguishes the potential high-performance students. It is hypothesized that high academic performing students will also display more EI levels than students with more modest academic achievement. The present study aims to review the studies conducted across the globe to explore the impact of EI's fundamental components, namely personal and social competencies on academic performance among the college students. The current literature reviews found a growing area of research into EI's necessary competencies and its relationship with academic performance among the students. The study reveals that a high level of personal and social competencies results in increased academic performance and vice versa. Research work done by various researchers shows a positive and significant relationship exists between the EI competencies (personal and social competencies) with the academic performance of the college students. KEYWORDS: Emotional Intelligence, Academic Performance, College students, Personal competencies, Social competencies.