IJCSNS International Journal of Computer Science and Network Security, VOL.10 No.1, January 2010 32 Manuscript received January 5, 2010 Manuscript revised January 20, 2010 An Empirical Study of Household Internet Continuance Adoption among Jordanian Users Khaled S.Al-Omoush and Amin A.Shaqrah, Alzaytoonah University,Amman-Jordan Summary The purpose of this study is to develop and validate a theoretical model of household Internet behavioral adoption, its actual usage by Jordanians, and the intentions on continuous subscription in the future. In deriving the conceptual model for this study three existing research frameworks are concerned with behavioral adoption and usage of ICT :the theory of planned behavior (TPB); the technology acceptance model (TAM); and uses and gratifications (U&G) theory. Since this study is concerned with acceptance and actual usage of household Internet which has already taken place, the model give more attention to usage behavior and the intention to continued usage of the household Internet in the future based on the past Jordanian experience and subscription. The empirical examination of study model indicates that the Jordanian household Internet usage behavior is determined directly by three internal beliefs, including individual perceived needs, perceived ease of use, and perceived behavioral control. Furthermore, the results revealed that the adopter satisfaction, family, subjective norms, and perceived resources are directly influence on the Jordanian users’ intention to continued use of the Internet in household. Key words: TAM2, Household Internet, Intention to continuance use Introduction The family is the basic and most fundamental unit of society and the natural environment for all its members. Information and Communication Technology (ICT) is the foundation for the development of the information society. The development of the home Information Technology (IT) has a deep impact on the development of social information (Shan et al., 2008). Therefore, the starting point of the information society and dissemination of electronic applications begins from the consolidation of acceptance, access, and continuous usage of the ICTs by households and individuals. As the Internet gains wider acceptance, information society has begun to emerge and take form. Thus, the vast technological possibilities of the Internet cause the fast progress of the information society. The Internet can be used for very diverse purposes. It has become one of the most important means of new forms of cooperation and competition in the various subsystems of society. Anderson (2008) concluded that Internet has a great influence on people’s connections to friends, family, and their communities, on the social system of formal and informal support, and on the working of groups and teams. Flanagin and Metzger (2001) stated that the Internet can be seen now as the worldwide device for communications, which provides exchange of the text, graphics, audio and video information and access to the on-line services without boundaries. Furthermore, it is the valuable instrument of scientific, social, marketing researches, and business development. The Internet as an information and entertainment technology has affect education, government, publishing, the retail industry, banking, broadcast services, and health care delivery. The scope of Internet applications is therefore broad, and forces to deliver the Internet resource to households. Thus, the core indicators on accept and usage of Internet by households and individuals should be used in parallel with e-business activities blossom as a starting point of countries that are planning to implement the information society. Although many countries are attempting to build an information infrastructure and accelerate the adoption of Internet access technology, the results are not always satisfactory (Oh et al., 2003). In Jordan the ICT sector has grown rapidly during the last years and enormous investments have recently been made. Apart from Jordanian governments, ICT companies are also making efforts to involve more people in the adoption of their products and services. Although the number of adopters of new ICT products and services is growing, Internet are becoming more accessible, and Internet cafes have sprung up in even small Jordanian cities, there is a considerable ICT adoption gap especially in household Internet connectivity between Jordan and the desired level, compared to other regional and developed countries. According to official numbers released by the Jordanian Telecommunications Regulatory Commission, only 16% of Jordanian households have internet access at the end of the first half of 2008. Current Jordanian stakeholders such as the government, Internet Service Providers (ISPs), are making a lot of efforts and resources to speed up the adoption of household Internet technology. It seems that these efforts are not being driven sufficiently by an adequate knowledge of the adoption behavior of individuals, including users' beliefs, usage behavior, adopter satisfaction, intention to continued usage and what