Contents lists available at ScienceDirect
Agricultural Systems
journal homepage: www.elsevier.com/locate/agsy
Designing future dairy systems for New Zealand using refexive interactive
design
A.J. Romera
a,
⁎
, A.P. Bos
b
, M. Neal
a
, C.R. Eastwood
a
, D. Chapman
a
, W. McWilliam
c
, D. Royds
c
,
C. O'Connor
d
, R. Brookes
e
, J. Connolly
f
, P. Hall
g
, P.W. Clinton
g
a
DairyNZ Ltd, Hamilton, New Zealand
b
Wageningen Livestock Research, Wageningen, UR, the Netherlands
c
Centre for Excellence – Designing Future Productive Landscapes, Lincoln University, New Zealand
d
AgResearch Ltd., Ruakura Research Centre, Hamilton, New Zealand
e
Department of Marketing, University of Auckland Business School, Auckland, New Zealand
f
Deliberate, Hamilton, New Zealand
g
SCION, New Zealand
ARTICLEINFO
Keywords:
Design
Refexion
Dairy
Integral sustainability
Territory
Stakeholder
ABSTRACT
Globally, agricultural systems are facing unprecedented challenges. The problems are of systemic nature and will
require transformational changes and systemic redesign. In this study, we investigated the redesign of dairy
systems in New Zealand, due to their large economic, social and environmental infuence nationally. We did not
set the boundaries of the ‘dairy systems’ from the outset, letting this defnition be part of the design process. We
applied ‘Refexive Interactive Design’ (RIO), an approach aimed at structurally addressing complex trade-ofs
and contributing, by process and design, to change towards sustainable development and integral sustainability
(i.e. in all relevant dimensions of sustainability). A detailed system analysis was conducted, followed by two
rounds of structured design focused on four main stakeholders (‘actors') identifed as part of the RIO process: the
farmers, the citizens, the consumers, and the dairy cows. Our study established design goals related to enhancing
the wellbeing of humans and animals, enhancing environmental performance, economics and resilience of dairy
systems and reconnecting dairy farming with the rest of society. The process took us beyond the boundaries of a
dairy farm and identifed the territorial level as the object of design, arriving at a design concept we have called
the ‘Agro-ecological Park’. The name was chosen to convey an analogy with ‘Eco-industrial Parks’. Operating as a
multifunctional network, the Park has the goal of delivering multiple benefts for its members, and multiple
goods and services for the rest of society. The coordinated network articulates linkages between farmers and
many other businesses and people in the territory. The individual dairy farm is redesigned to be a node in that
network rather than operating as an isolated entity. That way, much of the weight for the increased complexity
and multifunctionality now demanded of farming can be carried by the network instead of the individual farmer.
These preliminary design ideas, and the reasoning behind them, should encourage new perspectives on the
complex problems facing NZ dairy farming, and agriculture globally, in the upcoming decades.
1. Introduction
Modern agriculture has brought tremendous increases in food pro-
duction globally (Hazell and Wood, 2007; Pingali, 2012). Today,
cropland and pastures for livestock occupy about 40% of the ice-free
global land surface (Foley, 2005). Results published in the Millennium
Ecosystem Assessment (2005) show that between half and two thirds of
the area of 6 of the world's 14 major terrestrial biomes had been con-
verted to agriculture by 1990. Historically, agricultural systems have
developed through a focus on production efciency, control of en-
vironmental hazards, and labour efciency. Now the focus has shifted,
as actors afected by the consequences of modern agriculture are
making their voices heard (Prost et al., 2016), and fundamental char-
acteristics of the system are being scrutinized (Bos et al., 2009). Foley
et al. (2011) summarized the challenge well in their conclusion: “The
challenges facing agriculture today are unlike anything we have experienced
before, and they require revolutionary approaches to solving food production
and sustainability problems. In short, new agricultural systems must deliver
https://doi.org/10.1016/j.agsy.2020.102818
Received 1 November 2019; Received in revised form 11 March 2020; Accepted 13 March 2020
⁎
Corresponding author.
E-mail address: alvaro.romera@agresearch.co.nz (A.J. Romera).
Agricultural Systems 181 (2020) 102818
Available online 01 April 2020
0308-521X/ © 2020 Elsevier Ltd. All rights reserved.
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