Piller, I. (2010). Intercultural communication: A Critical Introduction.
Edinburgh University Press. 178 pages. ISBN 978-0-7846-3284-8.
Reviewed by Jane Woodin University of Sheffield
This book is a highly welcome contribution to intercultural communication
literature, which, as the author rightly states, has been dominated until
relatively recently by often stereotyped accounts of cultural differences
described along national lines. In recent years this trend has been challenged
by a number of alternative approaches, and Piller’s contribution stands out
within them for a number of reasons. First, she combines discourse-analytic
and sociolinguistic perspectives, highlighting the central role of language in
intercultural communication and emphasizing the need for both micro- and
macro-analysis in understanding in-context intercultural interactions (see
also for example, Hua 2011). Second, Piller advocates a social justice and
contextual approach to intercultural communication cautioning against the
use of culture differences as a means for masking power difference and
social exclusion. Piller supports her position using a wide-ranging array of
research which successfully demonstrates the real-world social and political
implications of ignoring cultural and linguistic difference or indeed
explaining away injustice as cultural difference which can lead at times to
fatal consequences. Her work is also peppered with personal and
professional accounts as well as more formal research from her own and her
students’ and colleagues’ lives, thus enabling readers of the book to identify
with the content and arguments. Piller states that part of her motivation in
writing the book is to represent more accurately the reality of everyday
intercultural communication which is not clearly cut along national
stereotypes but which is contextualized in real-life issues relating to
language, access, equality and power:
Intercultural communication in real life is embedded in economic, social
and cultural globalization, transnational migration and overseas study. The
main challenges of intercultural communication are linguistic challenges
of language learning, the discursive challenges of stereotyping, and the
social challenges of inclusion and justice.’ (p. 1).
The 11 chapters take the reader on a journey from a discussion of the concept
of culture (a standard starting point for intercultural communication
textbooks) through to a justification of her position that the study of
intercultural communication needs to consider the politics of inclusion and
commit itself to equality and inclusivity. This position leads her to argue
throughout her book for a change from the central question in intercultural
communication studies from ‘How does group X communicate?’ to one
drawn from Scollon and Scollon’s (2001, p. 545) mediated discourse approach,
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