Journal of Accounting Management and Economics Vol. 20, No. 2, 2018, pp. 1-6 Published by Faculty of Economics and Business, Universitas Jenderal Soedirman Published online on July, 9 2018 in http://jos.unsoed.ac.id/index.php/jame Print ISSN: 1410-9336 OnlineISSN: 2620-8482  Correspondence to : hadiyantiutami@gmail.com Received: May 14, 2018 Revised: May 28, 2018 Accepted: June 11, 2018 INTRODUCTION Vocational high school is a form of formal education unit that provides vocational education at secondary education level as a continuation of junior high school / madrasah tsanawiyah or other equivalent or advanced forms of recognized learning outcomes equivalent to junior high school / madrasah tsanawiyah. As a secondary education level, vocational high school has the specialty of preparing the graduates ready to work. Public Vocational High School 1 Banyumas which was established on January 1, 1968 originally had three majors namely accounting, office administration, and commerce. Based on the revised curriculum of 2017, the names of these majors changed into accounting and institutional finance, automation and office governance, and online business and marketing. In 2012, opened computer and informatics engineering skills program that is major of computer network technology and in 2016 opened major of multimedia. Based on the report of acceptance of new students, fluctuation in the number of prospective new students in 3 majors in business expertise and management field shows that for the last 5 years, applicants of new students in the field of online business and marketing is lower than other majors that are accounting and institutional finance and automation and office governance. These data indicate that there is still doubt in the society, especially prospective new students to the decision to choose the major of online business and marketing. Anticipating these facts then the decision-making process of new students in choosing is very important to be known by the manager of Public Vocational High School 1 Banyumas through the study. The society, especially the elderly, now has a high interest in education for their children. Most of the society has a perception that someone who graduates from a particular major will have a greater chance of getting a better job, so parents will choose an alternate major that suits their expectations. The prospective students will pay attention to the quality of a particular school education and what about the job prospects that will be obtained after graduating from the education. Therefore, schools need to develop one marketing strategy that is promotion. Promotional activities can inform or communicate about the activities and advantages of a product so that it will be able Factors considered by prospective students in choosing major of online business and marketing Study at junior high school in Banyumas Sub-district Utami Hadiyanti 1 , Agus Suroso 2 , Refius Pradifta Setyanto 3 1,2,3 Faculty of Economics, Jenderal Soedirman University, Indonesia Abstract The purpose of this study is to analyze the factors that become the consideration of prospective students in the decision to choose the major of online business and marketing. The type of research used is exploratory. This study used a sample of 76 prospective students. Data analysis used factor analysis. Results of the analysis show that the factor considered by the prospective students in choosing the major of online business and marketing is the student’s perception factor. While, the factors considered by prospective students who do not choose the major of online business and marketing is due to perception factors that include family perception and perception of friends. The conclusion of this study is that the student perception becomes factor considered by the prospective students in choosing and not choosing the major of online business and marketing at Public Vocational High School 1 Banyumas. Keywords Factors considered by student; perception; promotion; job consideration