International Journal of Future Generation Communication and Networking Vol. 9, No. 10 (2016), pp. 73-82 http://dx.doi.org/10.14257/ijfgcn.2016.9.10.07 ISSN: 2233-7857 IJFGCN Copyright ⓒ 2016 SERSC Adoption of Big Data Technologies for Communication Management in Large Projects Suhail Memon, Wang Changfeng, Shahid Rasheed, Zulfiqar Hussain Pathan, Sehrish Khan Saddozai, QiuYixin and Liu Yanping; School of Economics and Management, Beijing University of Posts and Telecommunications, China. Suhail_sam06@yahoo.com; wangcf@bupt.edu.cn; shahidrasheed@outlook.com; zulfi2k3bcs@yahoo.com; sehrishkhan5259@gmail.com; 644716494@qq.com; 1162272803@qq.com Abstract Big data introduced several novel opportunities for many organizations worldwide. Big data technologies are now available for businesses of all scales and the organizations are adopting them increasingly to capitalize on various business gains. In this era of growing projects globally, big data is not only assisting in information exchange but also bringing convenience for communication management in large scale projects. This study assesses the level of awareness of communication management professionals regarding Big Data technologies and analyzes the contribution of different factors responsible for the rate of adoption of big data technologies for communication management in large projects. The study is based on online surveys and interviews of different organizations and the academia. The findings show that, among others, fear of job loss is a major hindrance while the enhanced information mobility is the major accelerator towards the adoption of big data technologies for communication management. It further establishes that unawareness of the professionals towards big data technologies plays a negative role in their acceptance. Keywords: Communication Management; Big Data Technologies; Large Projects 1. Introduction Big data technologies are concerned with handling the large data sets of large projects containing a variety of data to explore concealed patterns, unidentified correlations, market trends, customer preferences, and precious organizational information sets. According to the literature of Social Sciences Big Data is concerned about differentiation of performance in organizations [1], Barton and Court describe Big Data as an element of competitive advantage for organizations [2]. The growing flexibility of linking asset information with multidimensional attributes of other data is continually being realized by owners of enterprises [3]. Today organizations need technology investments in communication sectors to derive impactful outcomes, flexible solutions, modern IT services, nimble response, and more capable domain control of strategic assets. Big data integrates technologies to extract a platform to build suitable solutions. Such technologies are being integrated in project based industries to create more agile methods of organizing the communication [4]. In big data we do not see the hardware infrastructure but the user interaction with the applications. Due to the use of internet as communication channel or connecting factor between applications, big data technologies can access any information any time worldwide. With availability of internet connections organizations can communicate globally when conducting large projects. There has been enormous growth in big data technologies in small and medium enterprises as compared Online Version Only. Book made by this file is ILLEGAL.