European J. International Management, Vol. 10, No. 4, 2016 403 Copyright © 2016 Inderscience Enterprises Ltd. The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region Louise Grimmer Tasmanian School of Business and Economics, University of Tasmania, Tasmania, Australia Email: Louise.Grimmer@utas.edu.au Morgan P. Miles* Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Christchurch, New Zealand Email: morgan.miles@canterbury.ac.nz *Corresponding author Martin Grimmer Tasmanian School of Business and Economics, University of Tasmania, Tasmania, Australia Email: Martin.Grimmer@utas.edu.au Abstract: This study examined the use of entrepreneurship as a tool of social and economic development in the context of the relationship between planning, firm resources (e.g. financial, marketing, organisational and reputational, and store) and performance in retail firms that are serving as social enterprises. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed that the presence of marketing and store resources was related to the amount of planning undertaken by these firms, and that as planning levels increased so did performance (as measured by average annual sales turnover). Planning was found to positively mediate the relationship between marketing, organisational and reputational, and store resources and firm performance. In this case, it appears that planning catalyses the deployment of these resources. The results of this study demonstrate how planning contributes to small retail firm performance. Keywords: planning; sales performance; social enterprise. Reference to this paper should be made as follows: Grimmer, L., Miles, M.P. and Grimmer, M. (2016) ‘The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region’, European J. International Management, Vol. 10, No. 4, pp.403–421. Biographical notes: Louise Grimmer is an Associate Researcher with the Tasmanian School of Business & Economics at the University of Tasmania. Her research interests are retailing with an emphasis on small, independent