2 nd Business Management and Computing Research Colloquium, July 2017 67 Customer Fulfillment and Revisit Intention Antecedent of Atmospheric in Chinese Muslim Restaurants Siti Nor Fadillah Ahmad Shariff, Hayati Adilin Mohd Abd Majid, Siti Nurhanifah Sulong Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Cawangan Terengganu, Kampus Dungun, Malaysia fadillah3561@tganu.uitm.edu.my Massyittah Omar School of Hospitality Management, Taylors University, Lake Side Campus, Subang Jaya, Selangor, Malaysia massyitah.omar@taylors.edu.my Abstract—The intensely aggressive nature's domain existing in the restaurant division makes it fundamental to organizations with attain client fulfillment so as should survive in the long expression. Acquiring customer fulfillment implies that they turned a viable and effective correspondence resource, toward no cosset of the firm. Unmistakable around the elements that determine the levels from claiming customer fulfillment in the sustenance in food and drink contexts a standout amongst it is an atmospheric. Nowadays, Chinese food may be turning into that's only the tip of the iceberg alluring and acknowledged overall. Because of the expansive number about Chinese Muslims in Malaysia, restaurants catered or possessed by Chinese Muslims need aid presently expanding and cook at many races in Malaysia. Therefore, the goal of the research is to recognize those relationships between atmospheric towards customer fulfillment and gaining entrance to return to intentions for 9 Chinese Muslim restaurants for Shah Alam, Malaysia. The questionnaire was tested for reliability before being used. Correlation and regression analysis were employed to investigate the relationship between atmospheric, customer satisfaction and revisit intentions to these restaurants. The discoveries about this study show that atmospheric have a critical relationship with respect to customer fulfillment and accordingly have a huge relationship towards return to proposition. Previously, conclusion, it might have been found that every one customer was fulfilled by these restaurants and eager to suggest Chinese Muslim restaurants to their relatives and companions and they were additionally eager to return to this kind for restaurant later on. Keywords—Customer satisfaction; revisit intention; atmospheric; Chinese Muslim Restaurant I. INTRODUCTION Nowadays, Chinese food getting to be all the more magnetic and getting overall acknowledgement Malaysian Chinese nourishment actually originated starting with terrain Chinese food. However, need been impacted by local ingredient and dishes starting with different societies in spite of it remains uniquely Chinese. Those dominant part of the Chinese meals have pork alternately non-halal stuff among their essential parts, yet because of those ubiquity and exceptional taste of the Chinese cuisine, some restaurants in Malaysia have decided to serve sustenance with halal parts and still utilizing those same ideas similarly as Chinese food. There are chicken options or other permitted meat available which can replace pork and thereby make the restaurant Muslim-friendly. The Malays are of the Muslim faith and comprise the majority in peninsular Malaysia. Muslims are prohibited from consuming pork; however, it might devour different sorts from claiming meat if it is butchered as stated by Muslim rite. Because of the extensive Chinese Muslim populace in Malaysia, huge numbers of Chinese Muslim restaurants are run by Chinese Muslims. However, non-Muslims who are Chinese and other races are also going to Chinese Muslim restaurants to experience or to dine there, even though they can eat at Chinese restaurants owned by non-Muslim Chinese. Likewise, lifestyles have transformed. Furthermore, feasting gets to be an ever increasing amount from the ordinary, a lot of people are craving for new flavors. Around the few investigations for ethnic restaurants, topics centered for customers’ motivations, Choice criteria for consuming in an ethnic restaurant, and the part of genuineness to ethnic restaurants. [15, 6, 5, 4, 18]. The reason for this paper is to find out on the relationship of atmospheric and customers’ fulfillment at Chinese Muslim restaurant previously in Shah Alam. Malaysia consists of a multicultural people, moreover multi-ethnic nation over furthermore this national design around contrasts ought to make ordinary to further bolstering dependably extension. [6], [18]. Particular case reflection for this social and ethnic differing qualities is those mixed bag and thriving for ethnic restaurants in the Malaysian food service showcase. Malaysian ethnic nourishment market generates 21. 8 million ringgit Malaysia previously, yearly sales, around 65% for which will be starting with the food service business (Malaysian Food and Drink Report, 2010). II. PROBLEM STATEMENT / PURPOSE OF THE STUDY Nowadays, the huge number from claiming Chinese Muslims over Malaysia, restaurants catered alternately