Torun Business Review 15(2) 2016 41-50 41 DETERMINANTS OF THE IMPLEMENTATION OF URBAN LOGISTICS SOLUTIONS – PRACTICAL APPROACH INTRODUCTION The world’s population is concentrated in cities and large metropolitan areas, and, as a result, their size is increasing. Currently, about 52% of the world’s population lives in cities, though it is estimated that by 2050 this level will reach 67%. JAGIENKA RZEŚNY-CIEPLIŃSKA a a WSB University in Gdansk, Poland ABSTRACT The world’s population concentrated in cities is increasing all the time. By 2050, it is going to reach 67% of the world’s population. That is why it is so important to implement various urban logistics measures within the city centers, mainly to avoid air pollution, traffic congestion, noise and crashes. These complicated problems require appropriate solutions. A number of urban logistics measures have been implemented in cities throughout the world. Additionally, modelling techniques have been developed for planning and evaluating the measures of the urban logistics policy. However, all the solutions designed to achieve the objectives must take into account various criteria, and the need to balance the interests of all the stakeholders. The most efficient practical solutions within this system applied in Europe relate to the following aspects: • land use planning; • infrastructure; • market-based instruments; • new technologies. ARTICLE INFO Available online 3 June 2016 Keywords: urban logistics, city areas, city areas policy. JEL: L91, R40, R52. Doi: 10.19197/tbr.v15i2.42