https://doi.org/10.1177/0007650317746176
Business & Society
1–33
© The Author(s) 2017
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DOI: 10.1177/0007650317746176
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Article
Corporate Politics in the
Public Sphere: Corporate
Citizenspeak in a Mass
Media Policy Contest
Daniel Nyberg
1
and John Murray
2
Abstract
This article connects the previously isolated literatures on corporate
citizenship and corporate political activity to explain how firms construct
political influence in the public sphere. The public engagement of firms as
political actors is explored empirically through a discursive analysis of a
public debate between the mining industry and the Australian government
over a proposed tax. The findings show how the mining industry acted
as a corporate citizen concerned about the common good. This, in turn,
legitimized corporate political activity, which undermined deliberation
about the common good. The findings explain how the public sphere is
refeudalized through corporate manipulation of deliberative processes via
what we term corporate citizenspeak—simultaneously speaking as corporate
citizens and for individual citizens. Corporate citizenspeak illustrates
the duplicitous engagement of firms as political actors, claiming political
legitimacy while subverting deliberative norms. This contributes to the
theoretical development of corporations as political actors by explaining
how corporate interests are aggregated to represent the common good
and how corporate political activity is employed to dominate the public
sphere. This has important implications for understanding how corporations
undermine democratic principles.
1
The University of Newcastle, New South Wales, Australia
2
Stockholm University, Sweden
Corresponding Author:
Daniel Nyberg, Newcastle Business School, The University of Newcastle, 409 Hunter Street,
Newcastle, New South Wales 2300, Australia.
Email: daniel.nyberg@newcastle.edu.au
746176BAS XX X 10.1177/0007650317746176Business & SocietyNyberg and Murray
research-article 2017