Research Article Awareness Level of Business Students regarding Drinking Water Safety and Associated Adulteration Accidents: A Multinomial Logistic Regression Approach R. M. Ammar Zahid , 1 Muzammil Khurshid , 2 Wajid Khan, 3 Ziyue Hong, 1 and Hawa Kasule 4 1 School of Accounting, Yunnan Technology and Business University, Kunming, China 2 Department of Banking and Finance, University of the Punjab, Gujranwala Campus, Gujranwala, Pakistan 3 Department of Business Management, University of Baltistan, Skardu, Pakistan 4 Department of Linguistics, English Language Studies, and Communication Skills, Makerere University, Kampala, Uganda Correspondence should be addressed to Muzammil Khurshid; muzammil.khurshid@pugc.edu.pk and Hawa Kasule; hawakasule@ yahoo.co.uk Received 12 July 2022; Revised 23 July 2022; Accepted 27 July 2022; Published 29 August 2022 Academic Editor: Muhammad Tayyab Sohail Copyright © 2022 R. M. Ammar Zahid et al. is is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. e industrialization of metropolis urban areas with dry and steppe climates raise substantial environmental contamination, particularly in the water domain. is research investigated the awareness levels of business students toward drinking water quality and safety. We further explored the knowledge of the business students regarding drinking water issues and remedies. Eighty-four percent of respondents were happy with the quality of their drinking water, according to the findings. Approximately 66% of respondents paid special or rather high attention to drinking water quality and contamination incidents, particularly regarding possible harm to the human body and health, impact scope, and accident reasons. Few respondents reported to the health department or phoned the water safety department; 47.5% of respondents resolved drinking water issues independently. Age and education level did not play a significant role in the degree of public satisfaction with water quality or the public’s perception of water pollution incidents; however, business students in Samundri were more satisfied with their drinking water quality, and residents of Faisalabad Sadar were more aware of drinking water contamination incidents than residents in areas without such a network. Respondents with higher levels of education were more aware of water quality and pollution incidents than those with lower levels of education. e steppe climate, diverse human activities, and industrialization led to water pollution. e current research findings may provide fundamental data for efficient water management in the most populated and industrialized regions. 1. Introduction A critical global issue with increased urbanization and in- dustrialization is the availability of safe drinking water. Access to clean water is a significant health and development concern at the national, regional, and local levels [1]. Local government and schools have learned that the availability of clean drinking water is not sufficient; general population plays an essential role in water management [2]. Public acceptability of drinking water is also included in the World Health Organization’s drinking water quality recommen- dations [1]. erefore, popular opinions about drinking water safety and contamination incidents cannot be over- looked [3]. Awareness of environmental concerns is crucial to the effectiveness of public environmental engagement [4]. Numerous studies have demonstrated that boosting eco- logical awareness and understanding among the general population is vital to the effectiveness of pollution control [5, 6]. e public’s knowledge of safe drinking water is pertinent to promoting home water treatment, selecting drinking Hindawi Journal of Environmental and Public Health Volume 2022, Article ID 7492409, 12 pages https://doi.org/10.1155/2022/7492409