Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.63, 2019 40 Determinants of Commercialization of Agricultural Products in East and West Gojjam, and Awi Zones, Amahara Region, Ethiopia Tadesse Asmare Gebrie 1 (MBA) Debre Markos University, College of Business and Economics, Department of Management P.O Box: 269 Beza Muche Teka 2 ( Ph D.) Debre Markos University, College of Business and Economics, Department of Accounting and Finance P.O.Box:269 Abstract Agricultural commercialization is a process of involving the transformation from agricultural products for household subsistence to production for the market in orders to enhance the likelihood of the farmers. The objective of this study is to investigate the determinants of commercialization of agricultural products in the three zones of Amahara region. Both explanatory and causal types of research were applied and by review of previous empirical studies, a research questionnaire was developed for small holder farmers as a means of data collection. To address the objective of the study, 359 questionnaires were prepared and distributed to the respondents. The actual data collected from small holder farmers were analyzed by using binary logistic regression and the finding indicates that eleven predictor variables such as, marital status, education, family size, farm size, training, off farm income, access to extension, access to irrigation, access to private transportation, access to market information and price volatility have statistically significant effects on commercialization of agricultural products. Therefore, it is suggested that the identified problems are addressed through collaborative and deliberate action of both farmers and the government to bring sustainable solution to enhance commercialization of small holder farmer’s in the study areas. Keywords: Commercialization, logistic regression, determinant factors, Agricultural products, east & west Gojjam zone DOI: 10.7176/JMCR/63-04 Publication date: December 31 st 2019 1. INTRODUCTION In many countries, and essentially every less developed country (LDC), agriculture is the biggest single industry for their livelihood of societies. According to Kriesberg (1974), agriculture typically employs over 50% of the labour force in LDCs with industry and commerce dependent upon as a source of raw materials and as a market for manufactured goods. Dixie (1989) highlights that, the potential contribution of agricultural products and food marketing, towards attempting to improve rural incomes in developing countries including Ethiopia with regards to the case study. Majority of developing countries including Ethiopia, the population have been lived in rural areas and mainly dependents on subsistent agriculture products as a source of livelihood for their existence. Govereh et al., (1999) define agricultural commercialization as “the proportion of agricultural production that is marketed. According to these researchers, agricultural commercialization aims to bring about a shift from production for solely domestic consumption to production dominantly market-oriented i.e. production for consumption to commercializing of agricultural products. According to (Sokoni2007), commercialization agricultural production is a process involving the transformation from production for household subsistence to production for the market. On the other hand, Agricultural commercialization is a process involving transformation of agriculture to market oriented production which tend to impacts income, consumption and nutritional setup of the farm households (Braun,1995) cited by Tirkaso,2013) According to Von Braun et al. (1994), commercialization of subsistence agriculture takes many forms. They state that: “Commercialization can occur on the output side of production with increased marketed surplus, but it can also occur on the input side with increased use of purchased inputs to increase agricultural products to commercialize agricultural products. This is called traditional food crops are frequently marketed to a considerable extent for commercialization but it is low for participation. The countries of South Asia and much of Sub-Saharan Africa are at the lower end of the commercialization pathway (Norsida and Nawi, 2010).this means that sub Saharan Africa (including Ethiopia) and south Asia’s agricultural commercialization were low. Dispute it, those countries economically they are developed; they are more participated for commercialization. Increased commercialization is not necessarily identical with expansion of the cash economy when there exists for considerable inland transactions and payments with food commodities for land use or laborers. Projections of