254 Int. J. Economics and Business Research, Vol. 14, Nos. 3/4, 2017 Copyright © 2017 Inderscience Enterprises Ltd. Individual investors’ attitude towards online stock trading: some evidence from a developing country Rajdeep Kumar Raut* and Niladri Das Department of Management Studies, Indian Institute of Technology (Indian School of Mines), 826004 Dhanbad, India Email: ismrajdeep@gmail.com Email: niladri_pnu2003@yahoo.co.in *Corresponding author Abstract: The present study attempts to investigate the individual investors’ intention to use online stock trading in the Indian capital market using the theory of planned behaviour (TPB). Responses were collected from 280 individual investors applying convenience sampling approach. Data was analysed using structural equation modelling (SEM) to evaluate the investors’ attitude for online investment, influence of social pressure and perceived behavioural control on the intention for online investing and finally on actual usage. The findings reported that the TPB model was supporting the objective of this study and all the constructs have shown positive influence on online investment behaviour. Attitude towards online trading was found to be most influencing factor whereas subjective norms showed its least impact on intention of individual investors. Keywords: internet; individual investors; theory of planned behaviour; TPB; stock market; online trading. Reference to this paper should be made as follows: Raut, R.K. and Das, N. (2017) ‘Individual investors’ attitude towards online stock trading: some evidence from a developing country’, Int. J. Economics and Business Research, Vol. 14, Nos. 3/4, pp.254–267. Biographical notes: Rajdeep Kumar Raut has been awarded with PhD in Management from Indian Institute of Technology (Indian School of Mines), Dhanbad, India. He has done his Masters in Management (Finance) from BPUT Rourkela, Orissa. He has also cleared UGC NET. His research interests are in the area of financial market, behavioural finance and financial management. He has published his related research works in reputed national and international journals. Niladri Das is an Assistant Professor in the Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad with ten years of teaching and research experience. He has executed several research and consultancy projects funded by DST, GOI, ICSSR, GOI and UGC, GOI and many leading public and private sector organisations of the country. He has published two books in the area of stock market and entrepreneurship and has published several research papers in various reputed national and international journals.