sustainability Article Sustainable Entrepreneurship in the 2030 Horizon Fernando Crecente * , María Sarabia and María Teresa del Val   Citation: Crecente, F.; Sarabia, M.; del Val, M.T. Sustainable Entrepreneurship in the 2030 Horizon. Sustainability 2021, 13, 909. https:// doi.org/10.3390/su13020909 Received: 29 December 2020 Accepted: 14 January 2021 Published: 18 January 2021 Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affil- iations. Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). Department of Economics and Business Management, University of Alcalá, 28801 Alcalá de Henares, Spain; maria.sarabia@uah.es (M.S.); mteresa.val@uah.es (M.T.d.V.) * Correspondence: fernando.crecente@uah.es Abstract: (1) Background: this paper analyzes the relationship between entrepreneurship and sustainability following the worldwide reference of the 2030 Sustainable Development Goals (SDGs) framework set by the United Nations. Nowadays, these SDGs are the inspiration for many types of entrepreneurship that combine value creation with conservation and social protection. (2) Methods: using the indicators provided by Eurostat in its section called “Sustainable development indicators”, we have developed a dataset of 21 variables applied to the European Union (EU27) for the period 2013–2017. (3) Results: the results hold that these SDGs have favored a climate of change in the European economies towards more responsible behavior on the part of society, institutions, and their business fabric, creating new sustainable entrepreneurship. (4) Conclusions: the promotion of the SDGs has contributed to increasing the rate of entrepreneurial activity in the period 2013–2017. Keywords: entrepreneurship; sustainability; sustainable development goals (SDGs); sustainable entrepreneurship goals (SEGs) 1. Introduction We are celebrating the 75th anniversary of the United Nations and the 5th anniversary of the adoption of the Sustainable Development Goals. At the same time, we are expe- riencing a pandemic that is transforming our economies and societies in an unexplored way. In this context, the Sustainable Development Goals (SDGs) are the inspiration for many types of entrepreneurship that combine value creation with conservation and social protection. In 2030, these SDGs also will mark the way to create new ventures that deserve to be investigated and promoted. Some authors define the concept of eco-entrepreneur [1] and other authors [2] define sustainable entrepreneurship as a model of economic and social behavior, opening the doors to sustainability in entrepreneurship [3–5]. Sustainable entrepreneurship represents the link between business the creation process and holistic well-being (social, economic, health or environmental). Circular business models focused on reducing the negative impacts on society, the environment and the efficient use of goods and services, giving rise to entrepreneurship and intrapreneurship projects within the so-called green economy [1]. The European Environment Agency (EEA) [6] applies the circular economy concept to “all kinds of natural resources, including biotic and abiotic materials, water and land. Eco-design, repair, reuse, refurbishment, remanufacture, product sharing, waste prevention and waste recycling are all important in the circular economy.” That represents a colored fan of different sustainable economies such as blue one (water) and green one (land). Health and well-being constitute the third goal of the sustainable development 2030 agenda and pose a global challenges because, firstly, they assume a transformation in ways of understanding health—through the prevention of disease with a healthy diet and physical exercise—and second, because they represent a new way of caring for health not as an option, but as both an individual and a social responsibility. Although obesity is one of the diseases with the greatest impact in the 21st century, in Spain it has been possible to reduce the overweight figures by three percentage points, especially in boys and girls Sustainability 2021, 13, 909. https://doi.org/10.3390/su13020909 https://www.mdpi.com/journal/sustainability