Proceeding of The 1 st UR International Conference on Educational Sciences ISBN : 978-979-792-774-5 600 Quality Evaluation on Private Higher Education Institutions in Pekanbaru (Integrating Kano Model and Quality Function Deployment) Astri Ayu Purwati Silvia Sari Sitompul Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia, Jalan. A. Yani no 78-88 Pekanbaru astri.ayu@lecturer.pelitaindonesia.ac.id ABSTRACT The era of ASEAN Economic Community (AEC) requires all higher education institutions in Asia should be ready to compete each other so the alumni can fulfill the requirements in ASEAN labor market. The purpose of this research is to evaluate the quality of higher education institutions (HEI) in Pekanbaru based on student sperceptions and to provide some technical responses to result in quality improvement. Samples of this research are seven (7) private universities which were selected by using cluster sampling method with 379 students of the total respondents. This research also used Kano Model and Quality Function Deployment approach as the integration tools which can help togather voice of customer (VoC) and generate a matrix of priority needs and technical responds in a form of House of Quality. The result of this research found 9 (nine) priority on need. They are student’s achievement index which is more than 3.00, research supervising by the lecturer, lecturer’s discipline, ability of the use of technology, lecturer’s assesment method, academic staff’s passion and patience in delivering service, english proficiency, teaching and learning atmosphere, academic Information Effectiveness. From this research, HEI can conduct several steps to improve the quality such as lecturer and staff’s training and development, monitoring of teaching and learning process, student’s softskill and practical ability improvement, and monitoring of academic’s rules and procedures. Keywords: Kano Model, Quality Function Deployment, House of Quality, Private Universities Introduction Globalization in the era of today's technology demands every country increasingly to be able to deal with the tight competition. One way to overcome the competition is to manage the quality of human resources(Sawaji et al, 2011). Education is a factor which playes an important role in the development of science and create human resources who are able to compete with national and global markets. Regarding to the initiation of the ASEAN Economic Community (MEA) era, the institutional basedNational College should prepare to compete freely ingenerating alumni who are able to dominate the labor market in ASEAN. Tabel 1. Global Competitiveness Index Year 2015-2016 (5th Pillar : Education and Training) Country 5th Pillar 2014-2015 5th Pillar 2015-2016 Singapore 2 1 Malaysia 46 36 Thailand 59 56 Indonesia 61 65 Philiphina 64 63 Vietnam 96 96 Kamboja 123 123 Sumber : World Economic Forum, 2016