Citation: Muhammad, M.; Stokes,
J.E.; Morgans, L.; Manning, L. The
Social Construction of Narratives and
Arguments in Animal Welfare
Discourse and Debate. Animals 2022,
12, 2582. https://doi.org/10.3390/
ani12192582
Academic Editor: Anna K. Johnson
Received: 9 August 2022
Accepted: 23 September 2022
Published: 27 September 2022
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animals
Review
The Social Construction of Narratives and Arguments in
Animal Welfare Discourse and Debate
Mukhtar Muhammad
1
, Jessica E. Stokes
1
, Lisa Morgans
2
and Louise Manning
3,
*
1
Department of Agriculture Food and Environment, Royal Agricultural University, Cirencester GL7 6JS, UK
2
Innovation for Agriculture, Kenilworth, Warwickshire CV8 2LZ, UK
3
Lincoln Institute for Agri-Food Technology, University of Lincoln, Riseholme Park,
Lincoln LN2 2LG, UK
* Correspondence: lmanning@lincoln.ac.uk
Simple Summary: Animal welfare is a public good that is extremely important to stakeholders, who
can hold conflicting values and viewpoints, on what animal welfare is, and how a good life is achieved.
Various stakeholder groups tend to signal different problems, or problematize specific aspects of
farm animal welfare, and propose different actions or interventions within food supply chains. In the
paper we explore the contribution of narrative and argumentative discourse to the social construction
and framing of animal welfare and its implications. Our findings demonstrate the contestation
within the stakeholder discourse around animal welfare and farm animals. We demonstrate how
performance-related perspectives are rooted in value-laden language within narratives that shape the
discourse regarding notions of good and bad welfare; or positive or negative welfare. We suggest
that future research should examine in more depth the socially constructed language, dialogues
and discourses expressed among and between stakeholders in order to embody the breadth, depth,
and understanding of the multiple meanings of farm animal welfare, and the emergent positioning
of positive welfare for farm animals as well as how to achieve a good life in practice. The novel
contribution of this review is the application of an explanatory word-language-discourse-person-
situation-environment framework in this specific context to inform future research on animal welfare
discourse analysis.
Abstract: Stakeholders can hold conflicting values and viewpoints, on what animal welfare is and
how a good life is achieved and can signal different problems, or problematize specific aspects of
farm animal welfare, and propose different actions or interventions within food supply chains. The
aim of the study is to explore the contribution of narrative and argumentative discourse to the social
construction and framing of animal welfare and its implications. The methodological approach in
this research is composed of two phases with phase 1 being the foundational structured literature
search in both academic and grey literature. Phase 2 was the analysis of the secondary data from
the literature review to develop a synthesized iterative paper and in doing so develop a typology
of five narratives: the ‘farming as a business’ narrative, the ‘religion-based’ narrative, the ‘research,
legislative and political based narrative’, the ‘higher welfare’ narrative, and the “animal rights/power-
based” narrative. Our findings demonstrate the contestation within the stakeholder discourse of
the articulation of why farm animals should have a good life. Performance-related perspectives
are rooted in the value-laden language and narratives that shape the arguments regarding notions
of good and bad welfare; the emergent positioning of positive welfare for farm animals as well as
how to achieve a good life in practice. The novel contribution of this review is the application of
an explanatory word-language-discourse-person-situation-environment framework in this specific
context to inform future research on animal welfare discourse analysis.
Keywords: animal welfare; argument; dialogue; stakeholder; sheep; discourse; narrative
Animals 2022, 12, 2582. https://doi.org/10.3390/ani12192582 https://www.mdpi.com/journal/animals