Vidal, A. R., Alfeche, P. O., Quisil, S. J. C., Posadas, E. Y., Quisumbing, L. C., and Ybañez, A. P. University of the Visayas Journal of Research Date Received: 4th of January, 2017 Date Accepted: 17th of September, 2017 ABSTRACT Confirmed cases of human immunodeficiency virus (HIV) infection and acquired immune deficiency syndrome (AIDS) have continued to increase in the Philippines, with Region VII (Central Visayas) consistently among the top five regions with the highest disease incidence. Knowledge on HIV and AIDS is important in preventing its spread because lack of its awareness can expose individuals to high- risk behaviours. Among the identified high-risk groups for HIV/AIDS exposure are the call center agents. In this study, the knowledge on HIV/AIDS and profile of call center agents in Cebu City were assessed. A total of 388 respondents (selected by snowball sampling) working as call center agents at IT Park, Cebu City were requested to participate in the study. Subsequently, only 289 completed the questionnaire. Most respondents were aged 24 to 29 years old (53%), single (85.8%), female (59.2%), college graduate (67.5%), and were earning a half-month salary of Php 3,000 to 13,124.99. More than majority (61.2%) had a high level of knowledge on HIV/AIDS ( x ̅ : 78.3%, SD 12.9). Statistical analyses revealed that age and educational attainment were found to be correlated with the knowledge of HIV/AIDS (p-values < 0.05). Results also implied that call center agents who are younger (below 24 years old) and who have not graduated from college should be targeted for knowledge enhancement on HIV/AIDS. Keywords : Central Visayas, high-risk groups, lack of awareness, socio-demographic profile 1. ORCID Number: 0000-0002-2436-1244, A. R. Vidal is with the Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (e-mail: yelvidal@gmail.com). 2. ORCID Number: 0000-0001-9524-0952, P. O. Alfeche is with the Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (e-mail: patrickalfeche@gmail.com). 3. ORCID Number: 0000-0001-8247-7125, S. J. C. Quisil is with the Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (e-mail: samlzq@gmail.com). 4. ORCID Number: 0000-0003-2758-7326, E. Y. Posadas is with the Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (email:erlindaposadas@yahoo.com). 5. ORCID Number: 0000-0002-1509-0841, L. C. Quisumbing is with the Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (email: lulu@quisumbing.net). 6. ORCIR Number: 0000-0002-1684-5759, A. P. Ybañez is with the the Biology and Environmental Studies Program, Sciences Cluster, University of the Philippines Cebu, Lahug, Cebu City, 6000, Philippines; College of Veterinary Medicine at Barili Campus and College of Arts and Sciences at Main Campus, Cebu Technological University, Corner M. J. Cuenco and R. Palma St., Cebu City, 6000, Philippines; and Gullas College of Medicine, Banilad, Mandaue City, 6014, Philippines (e-mail: dr.adrianpybanez@gmail.com). I. INTRODUCTION uman immunodeficiency virus (HIV) infection and acquired immune deficiency syndrome (AIDS) are pandemic diseases. In the Philippines, there has been a steady increase in the number of confirmed HIV/AIDS cases since its first detection in 1984. A significant proportion of these cases have become full-blown. Despite government efforts to reduce the disease spread, new cases are added each year. Central Visayas (Region VII), where Cebu City is located, has consistently been one of the top five regions in the country with the highest number of recorded and confirmed positive cases (NHSS, 2016). Cebu City is a hub for the call center industry. People working in this industry are considered to be among the populations-at-risk for HIV infection (Kabamalan et al., 2010). Call center workers are commonly perceived to Knowledge of HIV and AIDS among call center agents in Cebu City, Philippines Arielle R. Vidal 1 , Patrick O. Alfeche 2 , Samuel Jie C. Quisil 3 , Erlinda Y. Posadas 4 , Lourdes C. Quisumbing 5 , and Adrian P. Ybañez 6 H