Approaching the Conceptual Leap in
Qualitative Research
Malvina Klag and Ann Langley
HEC Montréal, 3000, Chemin de la Côte-Ste-Catherine, Montréal, QC, Canada H3T 2A7
Corresponding author email: ann.langley@hec.ca
This paper reviews the literature on an important but mysterious phenomenon in
qualitative research methodology: the conceptual leap that generates abstract theoreti-
cal ideas from empirical data. Drawing on epistemological, prescriptive and reflexive
writings, conceptual leaps are described as constituted by both ‘seeing’ and ‘articulat-
ing’, as grounded in abductive reasoning, and as part of an ongoing dialectical process.
Methods for approaching conceptual leaps and the conditions for their realization are
discussed in the context of four dialectic tensions: between deliberation and serendipity,
between engagement and detachment, between knowing and not knowing, and between
self-expression and social connection. The literature review suggests that conceptual
leaping is best portrayed as a form of bricolage,drawing resources from the different
poles of the four dialectics. Moreover, written and verbal communication play impor-
tant roles in enabling synthesis. The paper concludes by calling for greater openness
and legitimacy for reflexive accounts, as well as further research into the process of
discovery in qualitative research.
Introduction
The fact that we cannot explain the magic in
qualitative method does not mean we ought not to
think about it, to discuss it, and to argue about it.
(May 1994)
Typical presentations of method in qualitative studies
follow the norms of academic prose, tending to
emphasize the ‘disciplined pursuit and analysis of
data’ (Golden-Biddle and Locke 1993, p. 604). Ref-
erences to ‘magic’ (see above) would hardly be seen
as legitimate.Yet, as recognized by many qualitative
researchers (Carlsen and Dutton 2011; Glaser and
Strauss 1967; Langley 1999; Locke et al. 2008),
there is almost always an element of difficult-to-
codify insight in developing theoretical contributions
from qualitative research: a shady area of methodol-
ogy to which no failsafe recipe can guarantee access.
It is precisely our capacity to penetrate that gray zone
that will make or break any qualitative study. Our
rich data and carefully executed analysis will be as
naught if we cannot somehow make it speak, i.e. find
a way to achieve those all-important ‘conceptual
leaps’ that can enrich understanding.
In this paper, we aim to elucidate the notion of the
conceptual leap in ‘discovery-oriented’ qualitative
research (Locke 2011) where conceptual insight of
some kind is expected to ‘emerge’ from data. Our
position is that, although no one has managed to
develop a method of deterministically producing a
conceptual leap, there are many ways of attempting
to stimulate it or approach it, and that there is value
in reviewing these, integrating them and making
them as explicit as possible.
Three types of literature were used to develop
this review. First, we drew on epistemological and
conceptual contributions discussing the nature of
conceptual leaps in qualitative research. Second, we
The authors would like to thank three anonymous reviewers
for their constructive comments on an earlier version of this
paper. The authors are also grateful to the Social Sciences
and Humanities Research Council of Canada for its finan-
cial support.
International Journal of Management Reviews,Vol. *, *–* (2012)
DOI: 10.1111/j.1468-2370.2012.00349.x
© 2012 The Authors
International Journal of Management Reviews © 2012 British Academy of Management and Blackwell Publishing Ltd.
Published by Blackwell Publishing Ltd, 9600 Garsington Road, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA
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