Journal of Research in Business, Economics and Management (JRBEM ISSN: 2395-2210 Volume 7, Issue 1 available at www.scitecresearch.com/journals/index.php/jrbem/index 1062 SCITECH Volume 7, Issue 1 RESEARCH ORGANISATION September 25, 2016 Journal of Research in Business, Economics and Management www.scitecresearch.com The Strategic Role of Human Resources and Empowerment Through the Commitment of the Government in Alleviating Poverty on Fishermen Society Coastal of South Minahasa District Indonesia Greis M. Sendow 1 , S.L.H.V.Joyce Lapian 2 , Altje L.Tumbel 3 1,3 Lecturers, Department of Management , Faculty of Economics and Business, Sam Ratulangi University, Manado, Indonesia. 2 , Proffesor of Marketing Management, Department of Management , Faculty of Economics and Business, Sam Ratulangi University, Manado, Indonesia. Abstract The strategic role of human resources is challenging changes came fast and widespread problem. The government's commitment is needed to support the fishermen seashores especially those that are in the South Minahasa District. This study aims to analyze the strategic role of Human Resources to Government Commitment , Empowerment to Commitment and Strategic Human Resources to Empowerment and Government Commitment in alleviating Poverty. Research conducted at the Fishermen Society Coastal South Minahasa regency. The population in the implementation of the research is Fisherman working on the coast numbered around 250 fishermen. This research was taken precision sampling 5% to maintain a representative of the study sample. Sample of 153 people. The analysis techniques used in the study using Structural Equation Modeling (SEM). The results of this study indicate that the strategic human resources positive and significant effect on the commitment of the command for 0.714. Empowerment positive and significant impact on the government's commitment for 0.873 as well positioned for empowerment human resources positive and significant effect of 0.34. The government's commitment to alleviate poverty in coastal communities should be carried out by providing a wide range of access to the right information, there needs to be accountability and the involvement of coastal fishermen in decision-making. Keywords: Human Resources Strategic; Empowerment; Government Commitment; Poverty Alleviation. 1. INTRODUCTION Changes in the business environment have an impact on the strategy human resources. Various effects of changes occur demands the attention of the Government of South Minahasa district, to be open to change and seek to draw up a policy strategy in tune with the changing business environment. The strategic role of human resources is challenging changes came fast and widespread problem. The government's commitment is needed to support the fishermen seashores especially those that are in the South Minahasa District. Development of human resources planned and organized with proper management will save natural resources, or at least the processing and use of natural resources can be efficient and effective. The development objectives in terms of interdisciplinary models there are three, namely: Development is in humans, the development of which are friendly to the environment, the development of government governance / good management (Widyahartono, 2010). Development of human resources is defined on two levels: first, developing a personal level regarding the development of the ratio, functional skills and system value. Second, the development of related macro related to personal empowerment of human resources like education, nutrition and health. National development policy so far failed to give adequate attention to the gap also raises some negative impact on regional