Service providers’ intention to continue sharing: the moderating role of two-way review system Jengchung Victor Chen, Sorawit Biamukda and Sinh Thi Thu Tran Institute of International Management, National Cheng Kung University, Tainan, Taiwan Abstract Purpose – This study aims at investigating the effects of two-way review system and how reach and richness of information influence the perceptions of risks and benefits among service providers and their intention to continue sharing their property on sharing economy. Design/methodology/approach – To generate the variance, a 2 3 2 3 2 full factorial experiment was conducted to collect data. The research model was then tested using the structural equation model technique. Findings – The study finds that reach of information predicts the social and economic benefits among service providers, while richness of information negatively relates to perceived informational privacy risks, which, in turn, significantly influence the decision of the service providers to continue sharing. The results also suggest that the existence of the two-way review system weakens the effects of reach on perceived social benefits and of richness on perceived informational privacy risks. Originality/value – The present study investigates the two-way review system as the intervention of platforms to protect the service providers. Also, the emphasis is on the service providers rather than on consumers on sharing economy platforms to investigate their behavioral intention as customers on such platforms. Keywords Sharing economy, Privacy calculus, Reach of information, Richness of information, Two-way review system, Intention to continue Paper type Research paper 1. Introduction The sharing economy, especially the accommodation sharing, grows rapidly and receives substantial attention from researchers and practitioners (Frenken and Schor, 2019; Hamari et al., 2016; Lee et al., 2018). The scale of sharing economy is estimated by Forbes (2019) to grow from $15bn in 2014 to $335bn in 2025. By 2017, the peer-to-peer accommodation sharing generated a revenue of $23bn from 3.7m listings in 190 countries (EPRS, 2017). Among the accommodation sharing platforms, Airbnb has served millions of users since its foundation, with a valuation of over $10bn that now surpasses Hyatt, the worldwide hotel chain (Zervas et al., 2017). As of January 2020, Airbnb has more than 7m listings worldwide, more than 2m people staying on Airbnb per night on average, and 500m guest arrivals all-time (Airbnb, 2020). In an online sharing platform, there exist two kinds of users, who are equally important to platforms in terms of income generation, that is, the supply side as “service providers” or “hosts” and demand side as “users” or “guests.” Participating in sharing economy platforms may generate economic incentives and the joy of social interactions for the hosts (Xie and Chen, 2019). Airbnb currently has about 2.9m hosts (Airbnb, 2020); however, Stanley (2017) pointed out that the increase in the number of hosts who registered to list their accommodations was slowing down, mainly because of both physical and informational privacy issues. This trend will not only have a negative impact on the expansion of the platform in the short term but also affect the sustainability of the platform in the long term. Thus, it is necessary to investigate the factors in terms of privacy concerns that influence the hosts’ behavior. Service providers’ intention to continue sharing The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/0263-5577.htm Received 14 August 2019 Revised 21 January 2020 13 April 2020 Accepted 9 June 2020 Industrial Management & Data Systems © Emerald Publishing Limited 0263-5577 DOI 10.1108/IMDS-08-2019-0436