Sept. 2015. Vol. 5, No.7 ISSN 2307-227X International Journal of Research In Social Sciences © 2013-2015 IJRSS & K.A.J. All rights reserved www.ijsk.org/ijrss 1 THE ROLE OF COMMUNICATION IN CORPORATE SOCIAL RESPONSIBILITY ANUAR RASYID 1 , AMIRUDDIN SALEH 2 , HAFIED CANGARA 3 , BUDI WAHYU PRIATNA 4 1 Leturer of Communication Studies, University of Riau 2 Lecturer of Communication Science and Community Development, Bogor Agricultural University 3 Professor of Communication Studies, University of Hasanuddin 4 Lecturer Agribusiness, Bogor Agricultural University E-mail: 1 anuarkmp03@yahoo.co.id 2 amiruddin@yahoo.co.id 3 .cangara_hafied@yahoo.com 4 wahdiprit@gmail.com ABSTRACT Some research on communication of corporate social responsibility (CSR) has been done, but it did not study CSR comprehensively. The aims of this research are to analyze the role of communication in today's CSR and the role of communication in the CSR comprehensively. This research is using text study / library / literature. The result of the study shows that the study of communication on CSR has not been analyzed from various elements or components of communication comprehensively. Comprehensive communication includes a communicator, message, channel, receiver, effect, feedback and environment. The communication of CSR in a company comprehensively will result community empowerment. Then the company will get positive image. Keywords: Role, Communications, Corporate Social Responsibility . 1. INTRODUCTION Many experts consider that the communication is a fundamental requirement for a person in social life (Cangara 2012). The term of communication is derived from the Latin communicatio which means the exchange notification, the adjective is Communis which means common, together or building a unity between two people or more. (Effendy, 2003, Wiryanto 2005 Cangara 2013). Communication is also one of the areas studied in Corporate Social Responsibility (CSR). Corporate Social Responsibility (CSR) has been divided into many components by many authors, each of them is with a different agenda. This includes inclusive terms such as corporate responsibility, corporate citizenship, sustainability, and corporate social performance (Freeman & Hasnaoui 2011). The term Corporate Social Responsibility has been there more than 70 years (Freeman & Hasnaoui 2011). The term is used synonymously by many scholars. Some of the ideas are; corporate sustainability is a part of CSR (Agle et al, 1999; Turban and Greening 1997), CSR is part of ethics (Argandona and von Weltzien Hoivik 2010; Weitzner and Darroch, 2009), Jain et al. (2011) defines CSR as a comprehensive concept which is intended as a promotional practice of responsible business which are closely associated with the company's strategy. The World Business Council for suistanable Development in Rahman (2009) defines CSR as "The commitment of business to contribute in sustainable economic development, working with the company's employees, their families, and local community and society as a whole in order to improve the quality of life.” Various studies related to communication in CSR have been done. However, those studies have not reviewed and analyzed communication comprehensively. The studies only review and analyze one or several aspects of communication. Finally the purpose of this article is to analyze the role of communication in companies that have implemented CSR and the role of communication of CSR in a company comprehensively.