1 The Impact of Social Media Activism on Public Opinion in Nigeria: A Critical Analysis on The Possibility of Cross-referencing Google Trends and Google Search with Twitter Data as An Effective Tool to Measure Public Opinion A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Arts at the University of Hertfordshire Ugochi Ekwueme, BSc (Hons) The University of Hertfordshire School of Humanities De Havilland Campus Hertfordshire August 2022 Copyright Statement: No part of this dissertation may be quoted or reproduced without the author’s permission and due acknowledgement. Plagiarism Statement: I have read and understood the university regulations concerning plagiarism and collusion. Word Count: 13,554 Signed Ugochi Ekwueme