International Journal of English, Literature and Social Sciences (IJELS) Vol-5, Issue-1, Jan – Feb 2020 https://dx.doi.org/10.22161/ijels.51.53 ISSN: 2456-7620 www.ijels.com Page | 325 Indicators of Buying influence in business Markets Perceived by Marketing Students Angelo R. Santos Ph. DBA Candidate in Nueva Ecija University of Science and Technology Instructor, College of Management and Business Technology, Nueva Ecija University of Science and Technology, Nueva Ecija, Philippines 15angelosantos@gmail.com/angelosantos@neust.edu.ph Abstract— Marketing experts studied the processes and behaviors that business customers used in their buying activities, and enabled research to better understand and maintain their business customers. This paper determined the indicators of buying influence in business markets in terms of: environmental influences, organizational influences, situational influences, interpersonal influences and individual influences; and determined the level of influence to the buying decision perceived by marketing students. This paper used descriptive method. A total of 317 students (219 Female and 98 Male) taking up Bachelor of Science in Business Administration Major in Marketing Management from State Universities and Colleges in Nueva Ecija were surveyed in this paper. Keywords— Buying Decision, Buying Influence, Marketing, Buying Behavior, Environmental Influences, Organizational Influences, Cultural Influences. I. INTRODUCTION Marketing experts studied the processes and behaviors that business customers used in their buying activities, and enabled research to better understand and maintain their business customers. Consumer buying behavior is very dynamic, and it can vary considerably among different product categories and purchasing decisions because buyers use different criteria and characteristics in the decision process (Sumi &Kabir, 2010). The shift from buying behavior related to product acquisition to buying behavior related to the buying situation is a shift from product properties to point of sale experiences (Clement, 2007).Through maintaining the price standard doing more enticing advertising, offering more discount, and serving customers well, the convenience store will promote more engagement, customers, recognition, and thus raise consumer buying intention in the same way (Andreti et al., 2013). The company's emerging marketing strategy should be equal to all customers and show a proper amount of specific product information to digest the product information, which will improve the consumer's intention to buy (Lin & Chen, 2006). The social influence of high-quality reviews provided by previous consumers can have a clear and positive effect on the decision-making of potential consumers (Kim & Srivastava, 2007). Worldwide, there has been a dramatic increase in environmental awareness, with consumers changing their behavior to incorporate environmental considerations into lifestyle choices, as these include buying decisions for consumers based on how well products meet their needs and affect the natural environment (Barber et al., 2009). In light with the foregoing insights, the researcher assessed the indicators of buying influence in business markets. Further, the researcher determined the level of influence perceived by the marketing students in Nueva Ecija. II. CONCEPTUAL FRAMEWORK Consumers in collectivist markets rely heavily on interpersonal influences in information, whereas consumers in individualist markets refrain from associating themselves with interpersonal influences in information (Shukla, 2011). By exploring the planned and impulsive buying behavior of consumers across cultures, it had been identified that when shopping with family and friends is likely to influence satisfaction after purchase (Lee & Kacen, 2008). Environmental labeling is an important means of reaching and communicating to consumers’ environmental justifications for products, since a relatively large number of consumers are always reading labels and considering the information provided to be correct (D’Souza et al., 2006). OBJECTIVES OF THE STUDY This paper determined the indicators of buying influence in business markets in terms of: environmental influences, organizational influences, situational influences,