“The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic” AUTHORS Zakiyah Zahara Muslimin Muslimin Pricylia Chintya Dewi Buntuang ARTICLE INFO Zakiyah Zahara, Muslimin Muslimin and Pricylia Chintya Dewi Buntuang (2022). The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic. Innovative Marketing , 18(3), 121- 135. doi:10.21511/im.18(3).2022.11 DOI http://dx.doi.org/10.21511/im.18(3).2022.11 RELEASED ON Thursday, 08 September 2022 RECEIVED ON Sunday, 19 June 2022 ACCEPTED ON Thursday, 25 August 2022 LICENSE This work is licensed under a Creative Commons Attribution 4.0 International License JOURNAL "Innovative Marketing " ISSN PRINT 1814-2427 ISSN ONLINE 1816-6326 PUBLISHER LLC “Consulting Publishing Company “Business Perspectives” FOUNDER LLC “Consulting Publishing Company “Business Perspectives” NUMBER OF REFERENCES 76 NUMBER OF FIGURES 1 NUMBER OF TABLES 7 © The author(s) 2022. This publication is an open access article. businessperspectives.org