INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 06, JUNE 2020 ISSN 2277-8616 27 IJSTR©2020 www.ijstr.org Servant Leadership Of Corporate Competitiveness Mediated By Business Transformation And Service Culture Christine Hutabarat, Suharyono, Hamidah Nayati Utami, Arik Prasetya Abstract: This research examined the effect of Servant Leadership on Corporate Competitiveness, mediated by Business Transformation and Service Culture. This research was analytical research with a quantitative approach.The location of the research is the Vessel PT. ASDP Indonesia Ferry (Persero) which is spread across all crossings of PT ASDP Indonesia Ferry (Persero). This research is survey research, using a questionnaire given to 150 respondents.The population in this study were all ship leaders in all crossings of PT ASDP Indonesia Ferry (Persero). There is a significant and positive influence between Servant Leadership on Business Transformation. There is a significant and positive influence between Servant Leadership on Service Culture. There is a significant influence between Servant Leadership on Corporate Competitiveness. There is a significant and positive influence between Business Transformation on Corporate Competitiveness. There is a significant and positive influence between Service Culture on Corporate Competitiveness. The originality is this study analyzes the management of the resources owned by PT ASDP in order to have a high level of company sustainability, namely by identifying the factors that affect Corporate Competitiveness. Index Terms: Servant Leadership, Corporate Competitiveness, Business Transformation, Service Culture ———————————————————— 1 INTRODUCTION Indonesia, as the most notable maritime country in the world, was awarded a vast and resource-rich sea area. History proves that the sea has become a part of life for the Indonesian people. Not only a source of livelihood for people around the coastline, but the sea also dividing the islands in the archipelago. This is where the vital role of the crossing industry is for people who need inter-island transportation. The crossing industry in Indonesia is expected to proliferate with various advantages being able to answer and help the community's problems in the field of water/sea transportation. However, Indonesia still has homework in improving the maritime industry in general and the crossing industry in particular. In order to accelerate the realization of a reliable crossing industry and become an option/choice of the community, it is necessary to review the regulation. There are several crossing issues in Indonesia until 2018, including frequent over dimensions and overloads (ODOL) on dock and shiploads. Besides, the number of water transportation accidents in Indonesia arises because of the lack of government supervision, such as lack of inspection of ship conditions that are already unfit and excessive shiploads, considered to be the base of the problem. Based on the case of KM Sinar Bangun and KM Lestari Maju who suffered a sea accident in mid-2018, it is an essential reminder for the government regarding overloading factors and weather factors that cause ships to sink. The crossing service provider, supported by the government, needs to transform so that problems related to crossings in Indonesia can be handled. Based on the results of the investigation by the individual team, one of the factors that caused many victims in a ship accident was the lack of close supervision and the lack of ship facilities. This is in line with the causes of the KM Lestari Maju accident. Safety and comfort of passengers is the responsibility of all ship crew on duty, so it is demanded to always innovate in terms of service (service innovation) on the ship. The problem in the shipping industry which is very detrimental over time is the limited ability to build new ships because the purchase of new vessels is estimated to take approximately four years (two years of indentation and two years of construction period). The low capacity has hampered repair and shipbuilding services, as well as low support from other financial institutions in providing investment funding to the shipping industry. This will undoubtedly affect all ship operators to become uncompetitive with unreliable production equipment. Reliable and competent leaders are needed to compete and compete in the face of competitors in the market. A leader determines the progress of the company and will be followed by his employees; then servant leadership can be developed in responding to challenges in this industry. Competitive pressure from competitors makes the organization needs to increase Corporate Competitiveness in order to increase selling points. At present, competition considers one thing, namely strategy warfare, which depends on anticipation and quickly responds to market needs [1]. Competitiveness brings out creativity from the ability of superiors, were to create customers must respect and benefit, which results in market share and profitability performance [3],[4],[5]. According in [6], Corporate Competitiveness must be able to detect changes in the internal and external environment and react immediately to other companies by offering more competitive goods and services. With the rising competition among similar companies, a business strategy in the form of Service Culture is needed within the company [7],[8],[9],[10]. In order to improve the quality and performance of the company, it is necessary to do a Business Transformation. Business transformation can influence the high level of Corporate Competitiveness [12],[13]. Business transformation is one of the critical aspects of management strategy, especially in developing the company's competitive advantage. Leaders have an important role in creating Corporate Competitiveness Competitiveness, Business Transformation, and Service Culture in an organization or company. Based on this, the company should transform into Servant Leadership. The most prominent role of a leader in sea transportation lies with a skipper. The captain is tasked with managing and ensuring the operation of the ship by implementing optimal service standards with the application of the Quality and Safety Management System so that consumers cross safely, safely and comfortably. With the dynamics as explained above, researchers will assess PT