«Young Scientist» • № 1 (89) • January, 2021 ФІЛОЛОГІЧНІ НАУКИ 87 © Г О.О., Н Є.., П Л.В., 2021 ФІЛОЛОГІЧНІ НАУКИ DOI: https://doi.org/10.32839/2304-5809/2021-1-89-19 ДК 81’42:796.093:044.738.5 Г О.О., Н Є.., П Л.В. І  К      СПОРИВНА МЕДІАКОМНІКАІ В АСИ ПАНДЕМІЇ: КОМНІКАИВНО-ДИСКРСИВНИЙ АСПЕК А.            - - . В,         ,          ,    -. Г           - . В           ,  : , , ,  , ‘,  -  - ,  - ,       ,   , -    , . Н          -,    . Д     ,     ,    . Г  -       ,    ,    . П    . Д,     -     ЗМІ. З       -              ,         -  . Д,      -    ,     : ,     . Б ,             -     ,     ,          . К : ,  , ,  ,  . Havryliuk Olha, Nikiforova Yevheniia, Pavlichenko Larysa Institute of Philology of the Taras Shevchenko National University of Kyiv SPORTS MEDIA COMMUNICATION DURING A PANDEMIC: COMMUNICATIVE DISCOURSE ASPECT Summary. The article considers the analysis of sports media communication during the pandemic in the framework of the communicative-discursive aspect. It was determined that COVID-19 had the signifcant impact on the sports sphere, the introduced restrictive measures accelerated the digitalization of the sports business and implemented projects based on online technologies. The main goal is to study sports media communication during the pandemic in the communicative-discursive aspect. In the process of analysis of scientifc literature, sports discourse and its genres were substantiated, namely: news, report, chronicle, analytical article, interviews, books of scientifc or artistic style, lyrical genres, messages of athletes on social networks and microblogs, television and radio programs, music and cinema, advertising. Based on the analysis, commentary is the most important genre of online sports discourse, as it has an emotional impact. The communicative strategies and tactics used in sports discourse are analyzed in detail. The main ones are the information-interpretive strategy and the strategy of formation of the addressee’s emo- tional state, which are aimed at the forming, changing the psychological state of the recipients. Relevant tactics of their implementation are analyzed. It is proved that the appearance of media text helped to build a new system of media functioning. With the spread of the epidemic there was a redistribution of roles between the media and there was a shift in the information orientation inherent in sports discourse from the standpoint of commenting on sporting events, to strengthen the entertainment and create new hybrid types of text. It is proved that in the genre system of sports Internet discourse, commentary occupies an important place, which has three main goals: informing, outlining and evaluating a sports event. It has been proven that virtual reality during the coronovirus outbreak played an important role in the process of communication and meeting their own needs, users have the opportunity to attend football, basketball and other matches and sports competitions online. Keywords: communication, sports communication, media communication, sports commentary, sports discourse.