UNIVERSITY OF KWAZULU-NATAL The role of CSR in brand equity: Case of selected Woolworths stores in Pietermaritzburg By Simangaliso Bayabonga Zulu 214536793 A dissertation submitted in fulfilment of the requirements for the degree of Master of Commerce School of Management, IT and Governance College of Law and Management Studies Supervisor: Prof. Maxwell Agabu Phiri 2020