Association for Information Systems Association for Information Systems AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) UK Academy for Information Systems Conference Proceedings 2020 UK Academy for Information Systems Spring 4-29-2020 SERVITIZATION OF MANUFACTURING: are we turning a blind eye? SERVITIZATION OF MANUFACTURING: are we turning a blind eye? Maxim Viktor Wolf Birkbeck, Univrsity of London, mwolf03@mail.bbk.ac.uk Follow this and additional works at: https://aisel.aisnet.org/ukais2020 Recommended Citation Recommended Citation Wolf, Maxim Viktor, "SERVITIZATION OF MANUFACTURING: are we turning a blind eye?" (2020). UK Academy for Information Systems Conference Proceedings 2020. 4. https://aisel.aisnet.org/ukais2020/4 This material is brought to you by the UK Academy for Information Systems at AIS Electronic Library (AISeL). It has been accepted for inclusion in UK Academy for Information Systems Conference Proceedings 2020 by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)