Int. J. Hum. Capital Urban Manage., 4(2): ***, Spring 2019 *Corresponding Author: Email: deriani92@gmail.com Phone: +6281238321523 Fax: +62361264773 Internatonal Journal of Human Capital in Urban Management (IJHCUM) Homepage: htp://www.ijhcum.net/ CASE STUDY The level of adopton of E-commerce by small-medium scale industries N.W. Deriani*, T.M. Kusuma Department of Informatcs System, Simik Stkom Bali, Denpasar, Indonesia The empowerment of small medium scale industries must be carried out thoroughly through the provision of business development opportunites to the greatest extent so as to be able to increase the role and potental of the industries. The purpose of this study was to analyze the internal infuence of the human resources competencies on technology and the organizatonal readiness to the level of adopton of e-commerce in craf small medium industries. The analysis used by researchers to determine the efect of each variable using multple linear regression analysis techniques. This study shows that 79 percent of human resources owned by small medium scale industries have the expertse to operate computers and have adaptability that is fast with changes in informaton technology but from an organizatonal perspectve 70 percent of them do not provide adequate informaton technology devices (computers/smartphones and internet networks) even though craf small medium scale industries who are respondents 100 percent understand technological change and development. ©2019 IJHCUM. All rights reserved. ARTICLE INFO Artcle History: Received 21 August 2018 Revised 11 November 2018 Accepted 30 December 2018 Keywords: Adopton E-commerce Organizatonal readiness Technology competency ABSTRACT INTRODUCTION The use of informaton technology in business actvites is an innovatve way of doing company actvites to enter the market in cyberspace which is referred to as electronic business and electronic commerce (e-business and e-commerce) (Setawat et al., 2014). E-commerce is technology that mediates exchanges between individuals and organizatons based on technology both outside and within the organizaton (Rayport et al., 2003). E-commerce can provide diferent opportunites for small and medium industries and help them relate to the use of informaton technology (Al-Qirim 2007). There are acceleratng trends for the implementaton of electronic commerce (e-commerce) as an extra marketng channel for selling products globally via the access of the Internet (Abukhader et al., 2003). Consumers can identfy the important atributes of a search goods based on an informaton search over the internet (Cao, 2012). The empowerment of Small and Medium Industries needs to be carried out through the widest possible development of small and medium industries so as to increase the role and potental. The presence of e-commerce specifcally for businesses and small and medium industries in the city of Denpasar aims to reduce operatonal costs and reach a wider market so that it can compete in the current industrial revoluton 4.0 era. Various benefts besides being able to reduce operatonal costs, encourage business growth, expand marketng networks, promotonal DOI:10.22034/IJHCUM.2019.02.***