43 Marketing Strategies of Travel and Tourism Industry Varsha Ganatra 1 , A.A. Gde Satia Utama 2 , Purvika Pawar 3 , Sahil Verma 4 , Rudresh Pandey 5 , Jhonathan Whiryawan 6 , Liem Gai Sin 7 , Chong Chiew Ling 8 , Daisy Mui Hung Kee 9 , Chai Yeong Jin 10 , Tan Hui Min 11 , Lim Sin Chen 12 Vivekanand Education Society’s College of Arts, Science, and Commerce 1,3 Sindhi Society, Chembur, Mumbai, Maharashtra 400071, India Universitas Airlangga 2 Jl. Airlangga No.4 - 6, Airlangga, Kec. Gubeng, Kota SBY, Jawa Timur 60115 ABES Engineering College 4,5 Ghaziabad, Uttar Pradesh 201009, India Ma Chung University 6,7 Villa Puncak Tidar Blok N No.1, Karangwidoro, Kec. Dau, Malang, Jawa Timur 65151 Universiti Sains Malaysia 8,9,10,11,12 Jln Sg. Dua, 11800 Penang, Malaysia Correspondence Email: varsha.ganatra@gmail.com ORCID ID: 0000-0001-9979-3079 ABSTRACT Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction. Keywords: Marketing Strategies, Travel and Tourism INTRODUCTION Travel and tourism are an important social activity for humans. Tourism is the activity of traveling outside the country to have fun or learning new knowledge. People travel for leisure, entertainment, exploration, and business purposes. People enjoy the sensation of being in a foreign country and exploring different cultures and scenery to relax. However, along with the developments of technology, people’s awareness of many issues increased. Recently, due to the continuous spreading of Covid-19, the government forcefully stopped the tourism industry temporarily, resulting in a reduction in the performance of the travel and tourism industry. As the environment and people’s needs and behaviors change, companies have to change not only for the customer but also for them to survive. Veena World is one of the top travel agencies in Mumbai, India that offers a wide range of domestic and international holiday packages. It was founded by Veena, Sudhir, Sunila & Neil Patil on 18 June 2013. The company has more than 150 guest touchpoints and simple online bookings. There are over 950 dedicated travel professionals, over 500,000 satisfied guests, and over 2000 travel and hotel associates.