IPTEK Journal of Proceedings Series No. (1) (2020), ISSN (2354-6026) The 1 st International Conference on Business and Engineering Management (IConBEM) February 1 st 2020, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia 415 Analisis of Digital Information Media for Education in the Purwodadi Botanic Garden Using Analytical Hierarchy Process Rachmawan Adi Laksono 1 and Hari Ginardi R.V. 2 1 Department of Technology Management, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia 2 Department of Information Technology, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia e-mail: rachmawanadi@gmail.com Abstract―Purwodadi Botanical Garden is an ex-situ plant conservation institution. According to Presidential Regulation No. 93 of 2011 the Botanical Gardens have the duties of conservation, research, education, environmental services. Wisata Flora is an educational package conducted by Purwodadi Botanical Garden, the activity depends on the Wisata flora tour guide and the information boards in the garden. The availability of tour guides is still limited, and the information boards supporting Wisata Flora are also limited. This was obtained from interviews with visitors who use the Purwodadi Botanical Gardens education service. Therefore, we need a breakthrough in the way of delivering information to support flora tourism activities by utilizing digital technology. Digitalization is an environmentally friendly alternative compared to through the addition of information in physical form. Some of the technologies that exist today can be used as an alternative delivery of information to visitors independently, namely Quick Response (QR) Codes, RadioFrequency Identification (RFID), and Location Based Service (LBS). Of the three alternatives required a priority of application in accordance with the needs and management capabilities of Purwodadi Botanical Gardens. The research will be conducted using the quesioner and interview method with the management of Purwodadi Botanical Gardens and analyzed using the Analytical Hierarchy Process method. The results of the analysis are expected to be valuable input for the management of Purwodadi Botanical Gardens. Keywords―Flora Education Tourism, Alternative Technology, Analytical Hierarcy Process. I. INTRODUCTION EBUN Raya is an institution that worked specialized on ex situ plant conservation. In Indonesia, the Botanical Gardens are managed by the Indonesian Institute of Sciences (LIPI) and also several local governments. The regulation of botanical gardens in Indonesia is regulated in Presidential Regulation No.93 of 2011. According to the regulations, the concerning obligations of botanical gardens i.e. conservation, research, education, and environmental services [1] Plant Conservation Institution (BKT) Purwodadi Botanic Garden, is one of four botanical gardens managed by LIPI [2]. Purwodadi Botanic Garden has a long history in its establishment. The history of the Purwodadi Botanic Garden began in 1941. L.G.M. Baas Becking is the initiator of the establishment of dry climate hortus Purwodadi or currently known as Purwodadi Botanic Garden. On the beginning of the establishment, Purwodadi Botanic Garden was a branch of the Bogor Botanic Gardens who had a special task to conserve plants from the dry lowlands area in Indonesia [3]. In the Presidential Regulation No.93 of 2011 mentioned one of the tasks of the botanical garden, which is education. Purwodadi Botanic Gardens carrying out these functions by packaging the activities called flora tourism education. Flora tourism aims is intend to complement the education about plants in schools. In this activity the participants will be guided about the introduction of the botanical garden, the scientific name of the plant, the name of the area of the plant, the character of the plant, and the usefulness of the plant in life. Recently, some of the information media available at Purwodadi Botanic Garden are orientation maps located near the entrance gate, Purwodadi Botanic Garden information services boards located on the main road, nameboards located in almost every collection, and interpretation boards that located in each block of the collection. In addition, there is a Botanical Garden Information Building that provided with several displays describing the activities carried out by Purwodadi Botanic Garden. It is expected that with this information media may support environmental education activities which has been run so far [4]. However, the current implementation still got some obstacles. During the interviews process with the activity management and from flora tourism users the problems encountered can described. Some weaknesses of the implementation of flora tourism are limited number of guide, that makes the number of scouting groups become too large, and also the lack and limited number of interpretation boards and species nameplates,that might support the flora education tourism. K Figure 1. Research Methodology