36 Jyoti Kumar Chandel A Received: July 2020 | Accepted: August 2021 DOI: 10.5937/turizam26-27644 Abstract Adventure tourism is one of the rapidly growing segments in the global tourism industry. Growth potential of adventure tourism has been realised in India and tourism organizations are making consistent eforts to tap various opportunities evolving in this segment. Tourism organizations are continuously seeking to get better insights into the profles of adventure tour- ists to formulate and execute strategies in an efcient and efective manner. Tis study aims to provide better insight into the profle of adventure tourists. Primary data for this study have been collected from 235 adventure tour participants and 230 adventure training participants through multi-stage sampling from the Indian state of Himachal Pradesh. Reported results of diferent dimensions of adventure tourists’ profles ofer better insights for various tourism organizations. Results will help tourism organizations in efective market segmentation, mar- ket targeting and positioning related decisions. Keywords: Adventure tours, adventure training, tourists’ profle Introduction Adventure tourism is one of the rapidly growing segments of the global tourism industry. Val- uation of global adventure market has been USD 586.3 billion in 2018 and it is forecasted to reach USD1,626.7 billion in 2026 with compound annual growth rate (CAGR) of 13.3% from 2019 to 2026 (Chouhan et al., 2019). India is also witnessing growth in adventure tourism. However, performance of India on ADTI index has not been impressive and demands massive eforts to compete efectively at global level. India has achieved 86th rank among 163 develop- ing countries on the basis of Adventure Tourism Development Index (ADTI) score of 243 in the year 2018 (Adventure Travel Trade Association, International Institute of Tourism Studies, 2018). Hence, low ranking of India on ADTI indicates its performance and demands consistent eforts to improve and compete efectively in the global market. Most of the adventure activities in India are seasonal in nature. Indian adventure market is primarily unorganised and massive eforts are required to achieve its full potential (Jha, 2019). TURIZAM Volume 26, Issue 1 36–56 (2022) ORIGINAL SCIENTIFIC PAPER Understanding Adventure Tourists’ Profle: A Case Study from Himachal Pradesh (India) A Birla Institute of Technology, Mesra, Jaipur Campus, 27, Malviya Industrial Area, Jaipur, Rajasthan, India, PIN – 302017; Corresponding author: jkchandel@gmail.com