INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH ISSN: 2617-4138 IJARKE Business & Management Journal DOI: 10.32898/ibmj.01/5.1article05 www.ijarke.com 39 IJARKE PEER REVIEWED JOURNAL Vol. 5, Issue 1 Aug. – Oct. 2022 Influence of Automation Management Strategies on Revenue Growth of Selected Lake Region Economic Bloc Counties in Kenya Wishlay Otuke, Kisii University, Kenya Dr. Charles Momanyi, Kisii University, Kenya Dr. Josephine Ondari, Kisii University, Kenya 1. Introduction Automation is the designation of new forms of mechanization of work that are progressively supporting automatic means used to be performed manually by men. It involves rapid and automatic processing of both technical and business information by us of electronic or digital devices with the extension of automatic controls in complex operations and business officers. Automation addresses challenges faced by many organizations globally these days by reducing cost, increasing efficiency and creation of virtual working space. Successful implementation of automation however requires more than just a system, but creation of an intelligent automation strategy that matches the goals and objectives of your firms. It should fuel the strategic process, creation of systems and identify appropriate tools for work. Though the process is quite critical it requires political will and positive political influence and engagement of employees for them to buy it in (Ngotho & Kerongo, 2014). Automation management strategies affect individuals in two ways: physiological and psychological functioning (social structure), causes number of social and cultural changes in individuals. If introduced it leads to a transformation of human existence and who are not prepared to changes brought by automation. The nature of new working environment may create tension increase and loneliness and also displacement may take place (Bird, 2010). Technology offers tools companies can use to maximize cost effectiveness and achieve the best tax rates globally (enterprise resource planning systems, or ERP, for example, include tax functions), Joseph (2010.) In the past, companies could file taxes in either soft or hard copy. Now, they are more likely to be required to file electronic returns, as this enables tax authorities to audit tax filings electronically as well. Some countries already use statistical sampling audit as their principle audit tool, so tax professionals must have the technical competence to meet the associated tax management demands. Effectiveness of Electronic Tax Registers in processing of Tax returns; Electronic tax Registers reduce the tax-reporting burden on businesses while improving the efficiency and effectiveness of government operations, provides timely and accurate tax information to businesses, increases the availability of electronic tax filing, and models simplified state tax employment laws (Magutu and Obongo 2010). In today’s knowledge based world, providing public services are heavily depend on information and communication technologies. The internet has simply become the basic information communication and sharing area of the future (UNCTAD, INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH (IJARKE Business & Management Journal) Abstract The purpose of this study was to find out the effects of automation management strategies on revenue growth of Selected Lake Region economic bloc counties in Kenya. Specific objectives were; to establish the effects of revenue mobilization strategy; to determine the effects of real time strategy; the study was guided by McKinsey 7S Model, resource based view theory and organizational change management theory. Descriptive research design approach was used. The study covered 7 selected counties in the lake region economic bloc. The target population for the study was 331 employees involved in revenue collection. A stratified sampling technique was used to identify a sample size of 259 respondents. Primary data was collected using closed ended structured questionnaire. The study found that an increase in one unit of revenue mobilization led to increase in revenue growth and it was significant. Increase in one unit of real time report led to increase in revenue growth and it was found to be significant. An increase in one unit of fraud control led to a decrease in revenue growth and was significant. An increase in one unit of monitoring and tracking led increase in revenue growth and was found to be significant. Lastly increase in monitoring and tracking by one unit led to increases in revenue growth and it was indicated as significant. The study concluded that: performance targets were been monitored and tracked on a daily basis, monitoring and tracking had a positive and significant relationship with revenue growth. The study recommended that revenue targets to be set in a way that they can be monitored and tracked easily in the system the study recommended that hiring and transfers should be done based on merits. Key words: Revenue Growth, Revenue Mobilization, Real Time Reports