UJOA#1652123, VOL 0, ISS 0 An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke, and Morana Fuduri  c QUERY SHEET This page lists questions we have about your paper. The numbers displayed at left are hyperlinked to the location of the query in your paper. The title and author names are listed on this sheet as they will be published, both on your paper and on the Table of Contents. Please review and ensure the information is correct and advise us if any changes need to be made. In addition, please review your paper as a whole for typographical and essential corrections. Your PDF proof has been enabled so that you can comment on the proof directly using Adobe Acrobat. For further information on marking corrections using Acrobat, please visit http://journalauthors.tandf.co.uk/production/acrobat.asp; https://authorser- vices.taylorandfrancis.com/how-to-correct-proofs-with-adobe/ The CrossRef database (www.crossref.org/) has been used to validate the references. AUTHOR QUERIES Q1 Please verify corresponding author’s postal address and e-mail. Q2 Please provide author’s missing academic position for Fuduri  c Q3 CPM ¼ cost per thousand impressions, correct? Is this equivalent to cost per view? Please verify. Q4 Please confirm title of book in the Ben-Orat and Tenneholtz 2018 reference and provide the names of the book’s editors, as well as the name and city of the publisher.