International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 7 No. 3, May 2020, pages: 58-64 ISSN: 2395-7492 https://doi.org/10.21744/irjmis.v7n3.898 58 Digital marketing strategy on travel tourism businesses in marketing 4.0 era Ni Putu Rekha Chandra Dewi a Article history: Abstract Submitted: 18 January 2020 Revised: 09 February 2020 Accepted: 27 March 2020 An online-based transportation system has been created thanks to the industrial revolution 4.0, indirectly this system will slowly begin to shift transportation services such as travel that still uses conventional marketing systems. Social media is a media platform that focuses on the existence of users who facilitate them in their activities and collaborations. So in this case, the media can be seen as a virtual medium that strengthens between users as well as a social bond. According to social media is the media used by consumers to share text, images, sound, and video information both with others and companies and vice versa. With these unique characteristics, social media can be used as an effective business promotion tool. Wonderfull Bali is a company engaged in the field of travel tourism. In addition to travel tours, Wonderfull Bali also caters for events, car and motorbike rentals, spas & massages, shops, yoga, beauty, and skincare. The travel agent industry is no longer able to rely on walk-in service for ticket reservations and choosing travel packages, everything has changed with digital. Go-Digital is one of the Ministry of Tourism's strategic programs to win the market in the industrial era 4.0 to reach the target of 20 million foreign tourists in 2019. This research is expected to contribute to corporate leaders and marketing managers to make policies in determining marketing strategies based on results from the phenomenon under study. Keywords: industry 4.0; marketing 4.0; marketing strategy; transportation system; travel agent; International research journal of management, IT and social sciences © 2020. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/). Corresponding author: Ni Putu Rekha Chandra Dewi, Undiknas Graduate School Master of Management Study Program, Denpasar, Indonesia. Email address: puturekhachandra@gmail.com a Undiknas Graduate School Master of Management Study Program, Denpasar, Indonesia brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by SLOAP - Scientific & Literature Open Access Publishing