ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency Kumar Rakesh Ranjan, Indian Institute of Management Tiruchirapalli, India Praveen Sugathan, Indian Institute of Management Bangalore, India Three experiments explore consumer created exigency and contribute to services research by 1)examining the effect of expertise and hope of the service provider, along with the end outcome of consumer success or failure, on consumer satisfaction; 2)suggesting a mechanism based on attribution theory, to influence consumer evaluations in exigencies. [to cite]: Kumar Rakesh Ranjan and Praveen Sugathan (2015) ,"Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 702-702. [url]: http://www.acrwebsite.org/volumes/1019835/volumes/v43/NA-43 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.