MEASURING CUSTOMER BEHAVIOR INTENTION TO USE SELF-SERVICE LAUNDRY IN MELAKA PJAEE, 17 (10) (2020) 118 MEASURING CUSTOMER BEHAVIOR INTENTION TO USE SELF- SERVICE LAUNDRY IN MELAKA Jaafar Sadeq Mohsin Alwazni 1 , Rafid Khudhur Radhi Alsaedi 2 Samer Ali Al-shami 3 1 Accounting techniques Department, Technical Institute of Basra - Southern Technical University – Iraq 2 Management and marketing Department, Industrial management college – Basra University for oil and gas – Iraq 3 Institute of Technology Management and Entrepreneurship- Universiti Teknikal Malaysia Melaka E-mail: 1 Jaafar.mohsin@stu.edu.iq, 2 Rafid.alsaedi@buog.edu.iq, 3 Samshami79@gmail.com Jaafar Sadeq Mohsin Alwazni, Rafid Khudhur Radhi Alsaedi, Samer Ali Al-Shami. Measuring Customer Behavior Intention To Use Self-Service Laundry In Melaka-- Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(10), 118-135 ISSN 1567- 214x (Keywords Are Not Available) ABSTRACT The study is aimed to determine perceived significant factors for the use of Self-Service Laundry (SSL) in order to determine Malaysian behaviour towards SST. In this research include four independent variables, namely perceived ability, role clarity, perceived benefits, and risk to measure the relationship towards behavioural intention on SSL. Primary data was collected from international students who study in Universiti Teknikal Malaysia Melaka UTeM by using questionnaire surveys. A probability sampling technique was adopted, meanwhile online self-administered was used as a technique to collect data. This research found that perceived ability, role clarity, perceived benefits are related to behavioural intention on SSL. In contrast, perceived risks were not related to behavioural intention. The findings of this study contribute to the management of businesses and the administration of Malaysia by using Self-Service Laundry. INTRODUCTION