Universitas Komputer Indonesia Students' Understanding of the Types of Online Advertising in Meeting Their Information Needs Desayu Eka Surya 1*, H Hermawan 2 { desayuekas1012@email.unikom.ac.id 1 , helmiher1997@mahasiswa.unikom.ac.id 2 } Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia 1 , Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia 2 Abstract. Marketing in online media is the activity of delivering information about certain products by utilizing media accessed through the internet network. Online media marketing with the provisions of online advertising is published on various pages of websites. Although online media is said to be an effective medium in advertising, it is important to know the types of online advertising that can meet prospective customer information. The purpose of this research is to find out the type of online advertising and its understanding to prospective consumers in obtaining information. The method used in this study is a qualitative approach with descriptive research method to determine the understanding of types of online advertising that can meet consumer information needs. This research was carried out by Universitas Komputer Indonesia students on several websites that contain online advertisements. Relevance and impact clearly show that online ads that are packaged attractively and contain information as needed can illustrate the understanding of consumers to attract consumer buying interest. Keywords: Advertising, online advertising 1. Introduction The growth of online advertising in Indonesia has the potential to increase along with technological developments and the high activity of people in online transactions. As reported by Ekonomi.bisnis.com, research from Google Temasek in 2017, e-commerce transactions reached USD 10.9 billion in Southeast Asia. This amount is 41% greater than in 2015 which only reached USD 5.5 billion. The community began to adapt and utilize the presence of online media to carry out product marketing activities because it was considered to be more effective and efficient. Increasingly widespread buying and selling activities in online media are because lifestyles tend to be consumptive, making the opportunity for online advertising present as a new media in advertising with a wider range. This trend is used by marketers by offering various sales promotions, low-priced systems at the beginning, ease in trying and consuming other products. [1] There have been many online media that contain the information of the marketed product. The forms of advertising may vary whether in the product-specific website only or appear on some parts of the website such as classified ads. Online advertising is generally used to boost sales as a form of marketing (social media marketing). The purpose of this research was to find out the understanding of the community, especially Unikom students about various INCITEST 2019, July 18, Bandung, Indonesia Copyright © 2019 EAI DOI 10.4108/eai.18-7-2019.2287684