I.J. Information Engineering and Electronic Business, 2020, 3, 19-27 Published Online June 2020 in MECS (http://www.mecs-press.org/) DOI: 10.5815/ijieeb.2020.03.03 Copyright © 2020 MECS I.J. Information Engineering and Electronic Business, 2020, 3, 19-27 The Series of Leaflets as Media for Education, Promotion and Monitoring of Exclusive Breastfeeding Debby Yulianthi Maria STIKES Surya Global Yogyakarta, Yogyakarta, 53235, Indonesia Email: debby.yuliathi@gmail.com Dwi Hariyanti and Bety Agustina Rahayu STIKES Surya Global Yogyakarta, Yogyakarta, 53235, Indonesia Email: {hariayanti.ssg@gmail.com, betyagustinarahayu@yahoo.co.id} Received: 02 November 2019; Accepted: 08 May 2020; Published: 08 June 2020 Abstract—Mother's knowledge about the importance of exclusive breastfeeding is a problem that determines the success of exclusive breastfeeding. Information support is needed to increase the mother's knowledge. This research create an acceptable media for increasing breastfeeding mother's knowledge of exclusive breastfeeding. This research uses the action research method. There are 5 stages including diagnosis, making an action plan, acting, evaluating and learning. The informants of this research are the baby mothers, maternal and child health services cadres and the breastfeeding counseling team at the Pleret health centre. Data collection instruments and techniques using questionnaires and interviews. Credibility test with technical triangulation, which was analyzed using theories from Milles and Huberman. The creation of a series of leaflet media about exclusive breastfeeding guidelines consisting of six series. Leaflets are made attractive in terms of design. This series of leaflet media effective as an educational and promotional media about exclusive breastfeeding. Index Terms—Leaflet Media, Education, Promotion, Monitoring, Exclusive Breastfeeding I. INTRODUCTION Mother's knowledge about the importance of exclusive breastfeeding is an issue that determines the success of exclusive breastfeeding. Working mothers do not have enough time to attend maternal and child health services activities or other extension activities. The reason for this working mother is that it causes no information to be conveyed about the importance of exclusive breastfeeding. Due to the bad baby does not get the right to obtain exclusive breastfeeding [1]. Various attempts have been taken to improve the granting of exclusive breastfeeding, one of them is health promotion. Nonetheless, the health promotion has not shown the optimal result especially on the use of media. The objective of this study was to determine the effect of health promotion regarding exclusive breastfeeding on the knowledge improvement of pregnant mothers either by using leaflet [2]. Data from the Ministry of Health of the Republic of Indonesia and Ministry of defense data and information center figures for exclusive breastfeeding in Indonesia were 35.7% in 2017 [3,4,5,6]. This figure is far from the WHO recommendation, which is 50%. Yogyakarta City has implemented local regulation No. 1 of 2014 concerning exclusive breastfeeding. According to the city's Health Department notes, exclusive breastfeeding has doubled from 30 percent to 60 percent. In 2017, it is targeted that exclusive breastfeeding will reach up to 70 percent [7,8]. From the results of preliminary studies that have been carried out there are data on 7 baby mothers who do not provide exclusive breastfeeding in the white lotus maternal and child health services area of Pungkuran Pleret Bantul in 2019. The second problem comes from maternal and child health services cadres, maternal and child health services cadres feel they do not have enough qualifications and information to provide health education and promotion about exclusive breastfeeding. Preliminary about maternal and child health services, maternal and child health services does not have media that is used to provide information about exclusive breastfeeding. Maternal and child health services cadres feel they do not have enough qualifications or ability to provide counseling and time to provide counseling is also less effective because there is no specific agenda, where maternal and child health services activities are only registration, weight weighing, measurement of head and arm belly circumference, and finally supplementary feeding. So there is no special time for counseling, considering the baby's mother must also immediately go to work. Sometimes in a toddler maternal and child health services activity, babies are delivered not by their mothers but by grandmothers or care givers. This has