Conception and Analysis for New Social Networks in University Community Alan Quimbita 1 a , Andrés Pupiales 1 b and Graciela Guerrero 1,2 c 1 Departamento de Ciencias de la Computación, Universidad de las Fuerzas Armadas ESPE, Sangolquí, Ecuador 2 Departamento de Sistemas Informáticos, Universidad de Castilla – La Mancha, Campus Universitario s/n. Albacete, Spain Keywords: Human Computer Interaction, Eye Tracking, Social Networks, Systematic Mapping. Abstract: Social networks have dramatically changed the way people relate to each other. In the university context it has also been used as communication tools that intervene in the learning process. The objective of this study is to initiate a research process for the analysis, design and development of a new social network for the university community. Thus, a systematic mapping of literature was proposed with the research topic: social network analysis based on eye tracking. The method used establishes a research protocol that defines the guidelines for research, information extraction and analysis of the results of the mapping study. Among the results obtained, there is a growing trend in the use of eye tracking to obtain requirements prior to the design of a social network. 1 INTRODUCTION Communication within a Higher Education Institution (HEI) is of vital importance, each member of the community must be aware of the different activities that the institution carries out; likewise, the different processes or procedures that each member can carry out and the places where these are carried out. This type of communication carried out within the HEIs is known as internal communication; (Vértice, 2007) defines it as "[...] that which is oriented to the internal public which is the group of people who make up an institution and who are directly linked to it". HEIs have several internal communication tools such as social networks, blogs, the official website of the HEI, bulletins, posters, etc. (De La Hoz, Acevedo, & Torres, 2015), social networks being the most used tools in internal communication (Almenara & Marín, 2013) due to the globalization of the same. (Aguirre Naranjo, 2014) states that within the Pontificia Universidad Católica del Ecuador (PUCE) the most frequent activity among students is the use of Facebook, in the same way Aguirre confirms that students usually inform themselves about the a https://orcid.org/0000-0003-3728-9736 b https://orcid.org/0000-0001-6064-1086 c https://orcid.org/0000-0002-0903-734X activities that take place through social networks (14%), email (24%) and conversations with colleagues (28%), demonstrating that digital communication channels are well received by the university community. Ramakrishna claims that social networks have significantly changed the ways in which people interact (Kumar, Maheshwari, & Kumar, 2016). Due to the habituation of the use of social networks, the media was affected in two ways: positive, which encompasses different benefits such as: instantaneous communication, asynchronous communication, elimination of spatial barriers (long distances), etc., and a negative one, showing how the media has become more important in the usual way of communication in today's societies. (Djamasbi, Siegel, & Tullis, 2005) points out that "a large main image, celebrity images, short texts and a search system are design elements that appeal to a Generation Y audience" (Bodrunova, Yakunin, & Smolin, 2016). (Bodrunova & Yakunin, 2017) state that "a good user experience can be achieved by creating pages that generate confidence in users". They also differentiate two levels on which the evaluation is carried out: the macro level, general 592 Quimbita, A., Pupiales, A. and Guerrero, G. Conception and Analysis for New Social Networks in University Community. DOI: 10.5220/0009566105920598 In Proceedings of the 22nd International Conference on Enterprise Information Systems (ICEIS 2020) - Volume 2, pages 592-598 ISBN: 978-989-758-423-7 Copyright c  2020 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved