Theoretical Economics Letters, 2022, 12, 1378-1406 https://www.scirp.org/journal/tel ISSN Online: 2162-2086 ISSN Print: 2162-2078 DOI: 10.4236/tel.2022.125076 Oct. 18, 2022 1378 Theoretical Economics Letters Use of E-Banking and Customer E-Engagement in Developing Countries: Case of NFC Bank Cameroon Jean Robert Kala Kamdjoug 1 , Arielle Ornela Ndassi Teutio 2 , Ulrich Tchakounte Tchouanga 2 , Jean-Pierre Gueyie 3 1 ESSCA School of Management, Angers, France 2 GRIAGES, Faculty of Social Science and Management, Catholic University of Central Africa, Yaoundé, Cameroon 3 School of Management, University of Quebec in Montreal, Montreal, Canada Abstract Technology-based banking has become essential in developing countries. In these countries, the financial inclusion of populations and the development of banks’ portfolios depend intensely on valuable services like E-banking. This study aims to investigate the influence of some technological features of elec- tronic financial services (Perceived personal information protection, Perceived transaction security) and service factors (Perceived time saving, Service qual- ity, and Perceived cost-saving) on Trust and Use of e-banking. It also studies the impact of Use of E-banking on E-engagement through Usage continuance and Customer satisfaction. We use partial least squares structural equation modeling (PLS-SEM) to test a research model with a sample of 346 customers of NFC Bank in Cameroon. The study reveals that Perceived personal infor- mation protection and the service factors (Perceived time saving, Service quali- ty, and Perceived cost-saving) influence Trust. However, Trust in E-banking does not necessarily lead to its use. On the other hand, Use of E-banking in- fluenced by both technological features of electronic financial services (Per- ceived personal information protection, Perceived transaction security) and service factors (Perceived time saving, Service quality, and Perceived cost saving). The study brings managerial implications for the development of E-banking offers in developing countries. Keywords Electronic Banking, Use, Trust, E-Engagement, Developing Countries, Cameroon How to cite this paper: Kala Kamdjoug, J. R., Ndassi Teutio, A. O., Tchakounte Tchouanga, U., & Gueyie, J.-P. (2022). Use of E-Banking and Customer E-Engagement in Developing Countries: Case of NFC Bank Cameroon. Theoretical Economics Letters, 12, 1378-1406. https://doi.org/10.4236/tel.2022.125076 Received: June 28, 2022 Accepted: October 15, 2022 Published: October 18, 2022 Copyright © 2022 by author(s) and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY 4.0). http://creativecommons.org/licenses/by/4.0/ Open Access