Message Flows in a Digital Age: Tracking Attention to Prop. 8 in Social Media and Conventional News Ben Sayre Leticia Bode Dave Wilcox Dhavan V. Shah University of Wisconsin-Madison Chirag Shah University of North Carolina-Chapel Hill Correspondence should be addressed to: Ben Sayre 5050 Vilas Communication Hall 821 University Ave Madison, WI 53706 bgsayre@wisc.edu Paper presented at the Association of Internet Researchers conference, October 8-10, Milwaukee 1